Easter. It’s the one holiday that seems to sneak up on most church leaders. It’s literally the reason that we have our faith in the first place, but it’s the one that many of us overlook. It’s the one that we think we’re going to be flooded with new and returning people who are coming to our church services and our live streams because they want to “connect” with the church on a holy day.
Our remit as church leaders is to connect with ALL people, not just on Sundays but on every day of the week. And we would tend to think that holidays are a great way to get a large influx of new and returning people who we would be able to connect with.
Even in terms of sheer numbers, we’re going to have some who want to stick around, right?
But something interesting has been happening over the past number of years. As Carey Nieuwhof notes, Easter is that one holiday that tends NOT to connect with unchurched people that are coming to your services.
So how do you leverage the audience and congregation you currently have, while also innovating and showing that you are ready to truly meet the needs of the world?
How do you ACTUALLY connect with people during this time, and in the weeks and months after Easter (where it matters MORE what you are doing than just your programming for Holy Week)?
I’ve got a few ideas for you and your digital teams as you move into this holiday..and beyond!
Actually, in all honesty, I’m just going to be stealing/borrowing a resource from a team that I really admire.
I’m a big proponent of Altar Live, the all-in-one church streaming platform, and the way that the team over there is constantly trying to push the engagement boundaries even further than before. They’ve actually created an entire guide that will help you take your services and events to the next level, along with a few tips and tricks to using their platform (hint: you can try it for free for 14 days and FALL IN LOVE with it!).
Their digital church Easter guide is perfect to try this week, and in holiday weeks to come, but the main thing to remember from all of these is this:
Whatever platform, whatever method, whatever stream, whatever you’re doing, people aren’t necessarily going to care about the programming or the chat or the stream itself. They’re going to care about HOW you are caring for them. HOW you’re paying attention to them. It’s not what happens during your stream or during that one holiday service.
It matters what happens the REST of the time.
Take care your people, show them how much Jesus loves them every single day in every single venue that you can, and watch as they grow your ministry.
Happy Easter!
What do you think? What else are you doing to connect with people during and after Easter? Share your ideas below or on social media.
Through the Digital Church Network we are helping physical and digital churches better understand the discipleship process, and helping churches and church planters understand this and other decentralized mindset shifts. Joining the DCN is free and be encouraged!
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