How to Share Your Church's Mission Through Digital Communications
Tom Pounder • August 8, 2024
Digital communication is vitally important in today's world. It gives your church unprecedented opportunities to share their mission far beyond it's local area.
How can you use digital communications to effectively share your church's purpose and mission? Here are a few ways.
Digital Communication Areas
- Website: Your digital home base is your church's website. It is the cornerstone of your online presence. Feature your mission statement prominently on the home page and create a dedicated "Our Mission" page. Use a variety of content such as videos, infographics, blogs and other interactive elements to bring your mission to life.
- Social Media: Utilize platforms like Facebook, Instagram, X, TikTok and whatever other social media accounts your congregation and community are on. Creating a content calendar where you can intentionally incorporate posts directly tied to your mission can be very helpful. In addition utilizing strategies and tools like hashtags and a social media management tool can help you communicate your mission and purpose.
- Email communication: Having direct digital communications through email is a great way to share your mission and purpose. For instance, in every email you can include a recurring section in your emails that specifically ties recent or upcoming church activities to your mission and purpose.
- Mobile App: If your church has a mobile app, make it a mission-centric tool. Include a main section about your church's purpose, send push notifications with mission-related inspirational messages, and highlight how app features (like event sign-ups or giving options) tie into living out your mission.
- Podcasts and Video Content: Podcasts and video content such as devotionals and sermons can always tie back to your church's mission. One idea to consider is to create a specific series that dives specifically into different aspects of your mission statement.
- YouTube: Create and share videos that showcase your mission in action. This could include testimonies, devotionals, volunteer spotlights, or ministry activity that share your church's purpose and mission.
- Online Life Groups and Bible Studies: You can live your church's mission on platforms like Facebook groups or Discord to create online communities centered around your mission. Encourage discussions and share resources as you incorporate various mission-focused activities and discussions.
- Digital Ads: Paid digital ads are a great way to get your church's mission out to more people. Make sure your ads clearly communicate your mission using targeting options to reach individuals who might resonate with your church.
Conclusion
By intentionally incorporating your church's mission across these digital channels, you can create a cohesive online presence that continually reminds your church and community of your mission and invite others to join. Create interactive and engaging experiences that allow people to engage with and live out that mission in their daily lives.
What do you think? Share your ideas on Discord or on social media.
Through the.Church.digital, we are helping physical and digital churches better understand the discipleship process, and helping churches and church planters understand this and other decentralized mindset shifts. By taking this quick assessment we can get you connect with a coach, resources and more. Also, check out our Discord Group where we are encouraging people daily.
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