Research December 2020 tells us that 80% of people cold to Christ don’t care about our worship services, physical or digital. Event-based evangelism has been waning for years, and now COVID has effectively killed it off. While today’s large gathering church services do serve a purpose beyond evangelism, it’s important for churches to recognize that there are other ways we need to share Christ with those who are far from Him.
Enter the Search Engine. 40% of people who are cold to Christ, when they have spiritual questions, will hit Google and try to find the answer. This incredible opportunity is entirely missed by churches today who do not understand simple processes in not only how to shape content to make it effective for online environments, but also how to utilize metadata and other descriptive fields to make the information more findable for searching.
Part One of the Pastor Google Ongoing Series: We’re doing a deep dive into simple processes how to make YouTube the Evangelical Engine it has the potential to be.
If you're enjoying this episode, subscribe for free using your favorite podcast app below:
ON THE SHOW
- How can you repackage or reshape your already existing sermons to be more effective online?
- What staff or volunteer do you need to involve in this process?
- What would an experiment for you look like?
HELP ANOTHER CHURCH. LEAVE A REVIEW.
We know these conversations are out there are hard. Even the best of churches haven't figured out... If this podcast is helping you and your church work through what Church Online is, then help us impact other churches! Take a moment and leave us a brief review!
By leaving a positive ranking and review of THECHURCH.DIGITAL PODCAST on iTunes, you're helping to get this podcast in front of new people who are most likely asking the same questions you are. Head over to that Ratings & Review section on iTunes and drop a good word for us!
Feedback on the podcast is vital as well. Leave comments on the podcast, or comment on this post! I'd love to know your thoughts and how we can serve your church better.
Love you all! Praying for your Churches and your Ministry Online.