PODCAST 051: Ed Stetzer & Defining a Successful Church

Feb 28, 2020

 

 

What makes a successful Digital Church? Church Online? Church overall? What is it? I'll tell you what it's not: our Sunday morning attendance numbers... yet this is where many of our analytics (and attention, for that matter) stop. A quote from Ed Stetzer years ago has always haunted this line of thought for me: "When you build your churches like theaters, don't be surprised when your parishioners act like show-goers."

I don't believe I'm overstating here. We, the Church, we know this is bad. We know the success story to an effective church in 2020 isn't solely found in the pews on Sunday morning... that being said, very few of us are doing anything about it? Why is that?

Well, why not ask Ed Stetzer? I almost don't know how to properly announce Ed here. Countless books, sermons, blogs, articles, interviews, conferences... the man is synonymous with Mission & Evangelism in the Church today. What better person to ask, "How did we get here?" Although, maybe the better question to ask is, "We're stuck, where should we go from here?"

Is this a Digital Church podcast? Maybe. Church Online? Probably. Really, this podcast episode has implications across your entire church as strategically we all need to acknowledge where we are as a church and how in 2020 we need to shift priorities in order to be a successful church.  


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ON THE SHOW

Guest: Ed Stetzer
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Host: Jeff Reed
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SHOW NOTES

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TRANSCRIPT

Jeff Reed (00:00):
Alright everybody. Welcome to The Church Digital podcast powered by Stadia Church Planting. I still, I love saying that part. By the way, Stadia I think like this weekend is launching their 1000th church. That's right. They have literally planted a thousand churches here domestically, as well as, around the world and we are seeing that happen in real time. So if you're even thinking about planting a church, want to have a conversation about what a digital church looks like. You know, we here at Stadia, we want to know, check out stadiachurchplanting.org and on the digital side because we're literally writing this stuff as we're going. Hit me up here. My information will be in the show notes and let's get together. Alright, Episode 51 here of The Church Digital Podcast. This has been the most fun I've recorded of any podcast to date.

Jeff Reed (00:47):
We were laughing hysterically and it actually took a lot of editing to, to assemble this whole conversation together. It was so much fun and I didn't feel like letting you all listen to like 15 minutes of laugh track going through this podcast. Ed Stetzer is on the podcast. Now, Ed is is a man. I would call him a mentor. It was funny, I actually ripped him at one point on Twitter for him assuming the mentor role, but the man's been a mentor in my life and a huge inspiration behind what I'm doing here with The Church Digital. Now. He doesn't always agree on the, on the technology piece and the church online. And and so we dig into that even a little bit here in the podcast. But when it comes to discipleship, when it comes to multiplication, when it comes to understanding the culture of who we are here in the Western church, as in digging into the research that he's done through Lifeway and a number of different other resources that organizations that he's working with and influencing.

Jeff Reed (01:42):
I can't think of a better person to come on the podcast here and to really talk about where the church of today is and how we need to get from where we are to where we need to be, how we get unstuck. Because listen, we all look around, we all feel the tension. We all see the decline. We see what's coming. We can acknowledge that it's there. Nobody's fighting that, but how do we get unstuck? How do we get the led out? This, this is really the conversation that we had with Ed Stetzer. Now I can dig in here and we can talk about like, I mean I could spend an entire episode, an entire podcast episode talking about this man's resume, the the churches that he's spoken at, the books that he's written, the articles, the blogs, the conferences that he's been able to speak into and the influence he's had all across America, the American church, and even the international church today. I really just want to get out of the way at this point. And I'm bringing in Ed Stetzer, from The Billy Graham Center of Evangelism, from Moody Church and a number of other sources. I'm also bringing in Rey DeArmas, Digital Pastor at Christ Fellowship Miami and myself, Jeff with The Church Digital in a conversation that I am calling defining a successful church. Okay, everybody, here you go. I think the first message I ever produced for you when you were teaching over at Christ Fellowship, it's like 2011.

Ed Stetzer (03:05):
I was there for like six years as Teaching Pastor.

Jeff Reed (03:08):
And so it was a lot of fun. And I remember you dropped the line and this is a thing that I really want to kind of like park on a little bit here because the heart of church today I think, I think it's missing some things and I want to, whether we get to the online context and church online and the digital context of this, but really like the, the core of it is this and you said this line in a sermon and it stuck with me for for years. "When you build churches like theaters, don't be surprised when people act like show goers" and when you set it in a sermon on stage in front of thousand plus people at Christ Fellowship Miami, their Palmetto Bay campus, it literally like hit me like a ton of bricks over the head. I was just curious like what's the context? Where were you to kind of come up with that? It was funny, like I tried to Google that quote. I don't see it a lot like in Google hasn't found it. Stuff like not a lot of people are blogging or talking about it, but it's such a powerful quote. I'm just curious kind of like what's the story behind how you came up with that?

Ed Stetzer (04:10):
Well you know when you kind of look at and begin to ask questions about what's causing a consumer driven mentality in churches, which a lot of people bemoan and lament, you know, I got 50 books on a shelf right over there about you know, how bad it is cause we're a consumer driven church and but then you don't acknowledge that there are some things that have an unintended impact and that might create that consumer driven church.

Ed Stetzer (04:35):
And one of them is, again, when you build churches like theaters don't be surprised when people act like show goers because we were actually trained to be, I mean I go, I go to a show, go downtown Chicago, we're trained to be passive spectators. That's our job. That's why these wonderful people on stage are doing great things. And then we walk into a church, it's like a theater we kind of revert to, that's our job. Look at all these people in the front doing great things. And so we get to be the beneficiary of their gifts, the teaching gifts and the worship leaders gifts, maybe a video or something, but we're not using our gifts. We're passive spectators rather than active participants in the mission of God. Now, that's not the only thing in that message and by the way, bless that you'd remember a message from that long ago.

Ed Stetzer (05:18):
But also to talked about a little bit like the clergy laity distinction, right? So I'm clergy, I'm ordained as clergy. That elevates me to in people's minds, you know, then they're lay people. What do they do? They just lay around all the time. And so the language, you know, Reverend or Doctor or Pastor, the language teaches people that their role is sometimes more to pay, pray and stay out of the way. And the real ministry is done by the ordained clergy in the front of a stage and they see themselves, regular Christians see themselves, as sort of objects of the ministry they're ministered to rather than partners in the ministry that we minister together. I think it's a real huge thing. I spoke at Wheaton Chapel, just recently about this topic is that there is a sense that we've created in many, many places a consumer driven, customer service friendly church.

Ed Stetzer (06:14):
We do things well, if you like the music you'd like to preach and you like our children's ministry, like our student ministry, you'll stay. And then what you end up with is a whole lot of people not on a mission but who are kind of just, you know, go and floating down the lazy river with other Christians in a right temperature for them and their customer service needs are being met. And that's my concern and where that quote came from. And one of the ways that we unintentionally teach people to be passive spectators is the way we build our churches. Now to be fair, you know, come up to me and say, well Ed, you know, you talked about Christ Fellowship, you know, that's, that's a thousand seat plus auditorium. But you know, if you have 50 people, are you gonna put them all in circles?

Ed Stetzer (06:51):
Are you gonna are you, how are you, how are you going to not create rows? Right? That would theater-like rows and I don't really have the answer. I just wanted to complain about the current situation. So I'm like a good church member. I just bring you my problem. But what I would say is, I don't know that you can change it. I don't know. There's another way for a large church to meet. I mean, guess you could just eliminate large church, but I don't know. There's a place that they could meet that would cause them not to be passive spectators, but it doesn't mean that you can't be aware of it and work to overcome it. And you know, we talked about helping people, listen, we need you to move from those rows just sitting in circles. You know, we have to help people to move out of that passive spectator Christianity.

Jeff Reed (07:28):
But the passivity leads us to this place of consumerism, right? Where we're now, we're just tent polling, our spirituality to that one hour on Sunday where we're getting our fix week to week. Lifeway, I mean, I'm not sure if you were involved with Lifeway at the time, but even Lifeway is showing that more and more people are not engaging or talking about spiritual things even outside of the church. It's all centered around, okay, I'm a Christian for this one hour. I'm consuming. I'm exuding this a little bit with Christian friends, but outside when it comes to Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, it's not part of their lives.

Ed Stetzer (08:05):
I think that's pretty common where what happens is there's a Sunday practice doesn't become a daily process and this is, you know, Paul writes in, where is that, Philippians 2, that you obey not only my presence, but also my absence. So when Paul was there, they were walking like Jesus, and he commends them when I'm not there. You're walking like Jesus. And that's not true for a lot of people, but they've got to see that daily process of spiritual formation. Eugene Peterson called it a, you know, this long process, you know, and a long obedience in the same direction. And I think when we walk that way and we're blessed to walk that way, God honors it. We grow, but I think again, what happens is, is that people are generally born again. That's key to preface to all this sometimes just get stuck in their own moment where they're not on mission.

Ed Stetzer (08:58):
And that's part what we're talking about here. How do we get on mission? How do we help people to hear the words of Jesus as the Father has sent me? Even. So send I you to respond like Isaiah did. Here I am, Lord, send me. So there's a lot of passages that point to this. The challenges of the modern practices don't always look like the ancient passages.

Jeff Reed (09:15):
Acts talks a lot about being day to day with the believers. And so they were gathering daily. They were encouraging. Is that possible in context of today's Western culture church? I mean we're barely not even getting weekly at this point. When you look at, I had a church tell me the other week that even among their givers, they're high level givers, they're attending 0.8 times a month. So even people who are giving regularly to this particular church they can't even get once a month for them. Like, how did we get here? Is there a possibility and an option to turn the corner?

Ed Stetzer (09:54):
Well, that culture changed. So, and we're experiencing something that really nobody in history except the very rich have experience in the past. So the very rich that the Englishman, you know, may experience in a Downton Abbey moment where they, you know, the rich, the nobility sort of go off to their cottage up the mountain or something and people would go away for the weekend. And that's a stunning thing that rich people did that. So, you know, Jeff, when you were a kid back those many decades ago, many, many, many people didn't go away for the weekend. You and your parents in all likelihood did not go because the whole infrastructure wasn't there to support it. There wasn't a, you know, every corner on, every highway stop, there wasn't a courtyard or a, you know, a Holiday inn or, or whatever, a Hampton.

Ed Stetzer (10:46):
I mean, so think about how our Hilton think of all these names. So 50 years ago, none of those things, none of those things were available. Therefore the people didn't have the process to do it. Now, they have the process to do so when they're taking advantage of it. So people go away for the weekend pretty regularly. It's kind of a normal thing. Yeah. So, so how then do we respond to that? Well, I think one of the ways responding is, for example, we're actually, and it's a strange thing, but we're actually now, taking like a children's ministry. And we say before we'd say, Hey, what'd you teach children's ministry now we're like, Hey, would you and your friend rotate in the children's ministry? So there's two people to do one person's role. So I think we do want to sort of work towards where there's a sense that people value this.

Ed Stetzer (11:31):
I wish that more people not only valued it so much that they that they went to church when they were in town, but they actually planned their time out of town around the valuable connection that the local church is there as well. So, I mean, I think there's just, we have to call people to a different way of living. And this is very counter-cultural because right now we live in a time when everybody does what is autonomously helpful to, you know, individually kind of driven by what they want to do. And I think the call of God is something more.

Rey DeArmas (12:01):
Yeah. And are these idols to be preached against? Like, is this something that we need to be directly addressing from the pulpit and just kind of engaging with people and saying, Hey, listen, I faced the same challenges like as a minister of the gospel. Like, but this is what scripture says. This is where there is value in the coming together and community.

Ed Stetzer (12:19):
You know, I'm struggling with the answer. I mean, it's a great question. I would say that people getting away for the weekend is not necessarily idolatrous, but I would say that if you're driven by leisure to the place where you're not obeying the scripture, that that's problematic. And the call of God is something different and better than that. So yeah, I think there are adulterous parts to it. I would just be careful, you know, to not call out the fact that you're going to see your parents for the weekend is adulterous. But what I can certainly say that this leisure society that distances you from the people of God that you should be in relationship with. Yes. I think there's idols that need to be preached about, called down and addressed in my own heart too.

Rey DeArmas (13:05):
Yeah. Because there's something to comparison culture that we're living in the midst of where not only are we seeing this on a regular basis from some of our friends, but we're then we're inundated with it on a regular basis. When I look at my phone, so now I've got a social feed of nothing but people who seem to live on vacation convincing me, that I too need to live on vacation, that I am truly living life unless I'm living on vacation. And then of course, then there's advertisements and everything else that come along with it to convince me of the same thing.

Ed Stetzer (13:29):
Yeah. And there is a multibillion dollar industry that's working to get you to engage in these things. It only works if we're going to these places. And so when we don't, then ultimately there's a failure of the social economic model. So, yeah. So I would say one of the ways the church should be counter-cultural today is by specifically and intentionally helping and encouraging people towards greater biblical community where they're in each other's lives. And in doing so, life on life, you know, iron sharpens iron. That again, it's a cliche almost. They're living life together and there's priorities that are there. I noticed that one time I was, there was this church in, we were in, we were in different place where we live now and there was a church, I guess I won't say a name, doesn't matter, but there was a couple in the church that had were thinking about moving and I just had a conversation with him. He says, well, but we made an 18 month commitment to our small group to journey in life together. So we're not going to move until an 18 month commitment has done. And I'm like, that's not generally what I hear. I mean people like whatever, I'm going to take a new job. But they made a commitment to covenant and they wanted to stick to it. So I think that that kind of approach can be helpful and I think we need more of it, and less of that consumer driven Christianity.

Rey DeArmas (14:45):
it's funny because even as you say that both Jeff and I are kind of in Oz as we hear that, that's rare. Even within the church that's just counter-cultural to our environments outside of the church. If I were to go up at the pulpit and deliver that message, a lot of people would feel convicted and say, wow, I've never known such a strong commitment to something like that. That's not my wife. Or that's not my children.

Ed Stetzer (15:07):
Yeah, no, I agree. And, and, and I think that's not dissimilar to maybe what that first century church looked like. They love each other this much. You know, I'm also doing research now on the Jesus people movement and man, people were very much like that in the Jesus people movement. And it seems that God uses that kind of time when people are in deep, deep relationship to really be at work in special and unique ways. And I love that.

Rey DeArmas (15:31):
How do you engage in that kind of vulnerability and even commitment when churches, even, we try to encourage small groups to break up and to start new groups and this kind of thing for the sake of getting more and more people connected?

Ed Stetzer (15:45):
Yeah. That and that's a tricky thing because we're sort of, most of us have open small groups where we want to multiply them. And, and so, you know, what this church does is they do these 18 month commitments, people come in and kind of go out. And so I would say, you're gonna have to say to people to make that commitment that we want to be in some sort of biblical community, maybe with people, the same people, but new people may be coming in and being part of that journey. And, but the more you build towards that, the more that you, that particular, that multiplying idea of small groups, which I love. The more you build towards that, the, sometimes you're working against the strength of that biblical community. So that sometimes leads people to well maybe I need a third place.

Ed Stetzer (16:27):
You know, I've got church worship Sunday, a weekend worship and then I've got, you know, multiplying small groups and then we have kind of some sorts of community. I think you can do it in multiplying small groups because you know, most groups that multiply, there's still a core of three or four families that may, multiply, you know, singles, fam, families, you know, blended families, older couples, whatever. So they become the group that's in deep community and then they multiply ultimately from there.

Jeff Reed (16:54):
At the heart of multiplication, somebody catching a vision that's larger maybe than what they realize. On top of that, it's maybe even larger than what the churches, I just was having a conversation, before we got on this podcast. I was talking to an online pastor where their church has developed a number of micro locations, smaller locations around, but essentially where they've started to reach into is juvenile detention centers. And so they are, because of the passion of a couple individuals with their church to reach out and to juvenile detention centers. This church now has five of these micro locations where they are seeing, I think he said two to 300 juveniles, you know, teenagers 10 to 18 getting baptized over a couple of years as a result of the churches ministry in this area. The church didn't go in saying, Hey, I want to create juvenile detention centers. It was, there were a couple of people who are passionate about it and work through the church to allow it to happen. What's the role of the church to create, and we talk about multiplication, we talk about non-consumers, we talk about being on mission. Like these are all phrases that we've said. What's the church's role in empowering that to happen. How do we get people to understand personal mission and how the church can support it, influence it and benefit from it?

Ed Stetzer (18:17):
Great question. Cause I think that, you know, when we talk about people finding their mission, the verse that comes to mind is that a Ephesians passage, you know, God has given apostles, prophets, evangelists, shepherds and teachers to equip God's people. So the role, most people listening or watching are in the category of pastor-teacher. The role of that church leader and staff I think is primarily driven by the Ephesians passage. Matter of fact, if you were on my team, Jeff, I guess we've served together, you weren't necessarily my team. I would actually, not evaluate you annually on your guys. I would evaluate you daily, but I would not have evaluate you annually. I mean when I evaluated you annually, it would be on who have you equipped to, you know, when we work together at Christ Fellowship, you know, who have you raised up that's now part of the media ministry or something else.

Ed Stetzer (19:04):
So with a few exceptions and your, your job can be very technical. So that could be an exception. But for almost all staff roles in a church, their primary evaluation would be built around how have you raised up others for roles and tasks in the life of the local church? And if the answer is I haven't, unless there's, you know like there might be some specific things you might be are our trauma counselor and that's not something we're going to pass on to just everybody. So then, your question is how, and I think ultimately it's not really rocket science. There is, there are processes. I mean we can, you know, Rick Warren's baseball diamond, right? So how do we get to people with a 401 was discovering my mission. And so I think that involves helping them know their gifting, their wiring.

Ed Stetzer (19:50):
There may be past life experiences, all that point to what can and should we do with the gifts God has given us as each one has received a special gift. First Peter 4:10. Then last part of your question is, I mean that doesn't always benefit the church local, it benefits the church global or church universal. So I often say that your gifts can lead you to minister in your church, through your church or beyond your church. So in your churches, you're teaching small groups, you're working with the children, you're working in the media ministry, whatever else it may be that's in. Through your churches and your church has a partnership with this, you know, orphanage ministry or maybe partner with the good folks that you and I do work with Wellspring, you know, maybe their counseling Alliance. And so you're partnering through your church to church related thing.

Ed Stetzer (20:38):
And sometimes it's just beyond your church where, not in a sense that you've moved beyond, you're better than your church, but your church isn't involved in this, but you have a passion for orphan care through and around this particular theme and this particular place in your church. You know, and it's not a bad thing that your church isn't doing every ministry that's out there, but you're using your gifts. So in, through or beyond our key things, all of which glorify the Lord a hundred the Lord. And when you're beyond, you still obviously want to be connected through your local church under its care and love. And, but in, through, and beyond our ways, I think those gifts are used.

Jeff Reed (21:08):
You know what's funny is we started this conversation talking about the man on stage, he's speaking, exuding his spiritual gift to the people in the room. And that's how today I would suggest that the average church deems whether it's successful or not. How many, you know, we talk about butts in seats and nickels and noses, we use that phrasing a lot but, what you're just talking about isn't like the butts in the seats number, but how we're motivating those people to understand the personal mission and getting out whether it benefits the church directly or indirectly the big C church.

Ed Stetzer (21:41):
Yeah. So, and it's, it's, it's tricky because you don't want to fall back on cliches, but if you're not measuring your seating capacity, you are measuring your sending capacity. And so I think that that's not just a cliche, that's a really essential part of understanding the mission and the calling that God has on each and every person.

Jeff Reed (22:02):
So I heard you speak last year, 2019 exponential. I was in the room and like.

Ed Stetzer (22:09):
Are you going to go back to all of my past speaking engagements and say, this was wrong.

Jeff Reed (22:12):
Ed Stetzer has been hugely influential in my life. I love the fact that I can have this conversation with you.

Ed Stetzer (22:21):
Wow. That's so moving to me. I appreciate it. I love you too.

Jeff Reed (22:23):
I'm disappointed you're not going to be at 2020. I just was looking at the guest list last night, figuring out what's going on and you're not going to be there. Life goes on. So I saw you speak at exponential 2019. I was way up at the upper balcony of First Baptist Orlando and you basically, you said this phrase, you were like, I spoke 2018 here at conference, Exponential Conference. I'm speaking again 12 months later, 2019. What's changed? What has changed between 2018 to 2019? 2018 I said I had to do what we had to do to this. The church has to change. 2019 I'm here again and I'm asking a question, did it actually change or, or are we, are where we are? Do you, do you remember saying that? Like, am I, I don't want to take you out of context? Does that sound like you?

Ed Stetzer (23:14):
I basically kind of said we were gonna. Yeah, no, I think one of the things that we talked about was, you know, everyone's like talking about let's make a movement. Let's do things differently. Let's change the world. And then I came back the next year and said, we're saying the same thing. And it's like, you know, Francis Chan's given the same message and he's like, I just need more. And there's Francis and doing that, and Dave Ferguson's, you know, telling us we got to multiply. And what I would say is, I mean, they're all, I mean, I don't disagree with any of it and, but there is a certain sense that I think that, maybe it's just the speakers of these events, but I'm growing frustrated in calling for this change that would lead to a movement that everyone seems to.

Ed Stetzer (23:50):
Amen. But then we go back home to our churches and kind of revert to the same patterns and you know, we can't revert to the same patterns. We've got to engage all God's people in mission. We've got to see multiplication become the norm, not the exception. So, and I, and you know, Dave and Francis friends, all good. Just pick those two cause I have a good Francis Chan imitation, but now I'm sure people got a really good Ed Stetzer imitation. But, so I wasn't, you know, mad or angry. I'm just saying we can't keep having a cheerleader meeting every year. And I'm for exponential, right? I love what they're doing, but we can't give him a cheerleader meeting every year and not move the ball down the field. That's a sports metaphor, by the way. I don't use those a lot, but we've got to move the ball down the field.

Ed Stetzer (24:30):
Now to be fair. And 2019 there was some data released that actually said we have moved the ball down the field, some in multiplication, but it's, you know, it's still not, it's not the kind of movement we want to see and I'm just desperate for a movement of God that's going to transform our communities for the gospel ultimately around the world.

Jeff Reed (24:48):
Yeah. So like the followup to the question and, and I love expo as well and that don't totally love it. I was speaking okay, awesome. Everybody group hug. Yeah. How do we get to led out. Like some efforts, I feel like we're stuck. We're actually seeing it declining in some areas and you've got some stats that say maybe we're moving there. Maybe that's the catalyst to go. But like church-wide, movement-wide, I think we're, big C church, we're not making the changes we should or at least it doesn't feel that way.

Ed Stetzer (25:18):
Yeah. I would say there are some, there are some exemplars and outliers and we would say we're seeing that here. But yeah, I think, I think what you said, it's fair to say, I mean there is a huge cultural inertia towards a lower commitment in church and life. There's a huge tendency that people have to that. And what happens is when new people come to your church, they end up becoming like most people come to your church. So if you know 80% your church is not engaged and involved and 20% is doing 80% of the work, you've all heard that, that principle before. What's the chance that a new person is going to be engaged at all, probably about 20% because they tend to shape and follow you shaped and followed by the norm. So I think if pastors would make the hard decisions and maybe even the beginning church planners would make the hard decision to not build a customer service, consumer driven ministry.

Ed Stetzer (26:10):
And again, I don't think most pastors are getting up in the morning saying, man, if I can just be a consumer driven ministry. But they are saying what can we do to better reach people? And as they say that they reach people and most people are Christians who are reached and they come to our church cause we maybe you ask the question, what can we do better to reach people so our churches better musically or better organizationally. And so we attract people who are customers and consumers of the kind of worship we like and the kind of ministries we provide. And then we're like shocked, pearl clutching shocked that the church that we grew actually has more customers than it does co laborers in the gospel. So I would say I'm not against growth, no against big churches. I'm for all that. What I would say is we need to just make sure we don't end up with a room full of, kind of knowledgeable consumers of the religious goods and services that are distributed and the way that they want the demand or else they're going to go from our Walmart to somebody else's Target down the street.

Rey DeArmas (27:05):
Right. Is there a need Ed? Cause my father and I have been lamenting this as we've kind of seen the rise of the small groups and the need for small groups. But is there a need for Sunday school to kind of make a re-emergence to help educate Christians as to how to evangelize, how to help, you know, bring somebody else up alongside them. Because there's a lot of that that I grew up in a Sunday school environment. Jeff did, you may have as well where that was just kind of the norm in terms of understanding some of those things. And now small groups unintentionally for the sake of community. But for the sake of, Hey look, we're going to give you a DVD or we're going to give you right now media, you hit play, you ask a few questions and then you kind of role, does it do the job of challenging people or is there a place where we need just more education on this front?

Ed Stetzer (27:48):
Hmm, that's a good question. If I had my preference, yes. I would love to see another time devoted to deeper study the word of God. Where celebration, worship, you know, care and community and small groups and some sort of input of content that helps me be grounded in the word of God, like a Sunday school or something like that. But the reality is is most churches have moved away from that and people. Churches move away from that because people have moved away from that. It's not, you know, one is related to the other. And so I would say if that's the case, it's not that they're asking us, it's not that we get to choose or anything like that. It's ultimately the end of the day, we're called to develop the people and there are certain biblical teachings and commands we want to follow to do that.

Ed Stetzer (28:37):
And one of them is they might learn the word of God, however not. However, in addition, there are structures and within which we work and cultures within which we work. So, I'm a believer that you need a third time. And so for me it might be, you know, Bible study on Saturday morning it might be something else to go deeper because I think it's cost us a lot, maybe more than we expected. It's cost us a lot to move away from things like a Sunday school model, which again, it's easy to mock. Because you know, some of it was a little goofy, but I mean there are millions upon millions of by most people. I didn't grow up in church like you did, but, and I'm so thankful you did but so many millions of people have been just transformed by the ongoing engagement, the word of God. So I want a third time. I do, I want a third time beyond church and small group and I think that's key. Is it Sunday morning? I don't know if that will work. I'm for it. I'm for anything where God's people will get more, more engaged in God's word.

Rey DeArmas (29:33):
We've got so much that's that we've got so much content. We're almost inundated with content nowadays in terms of Christian content.

Ed Stetzer (29:39):
Okay. I actually think I'm a little place than you are Rey. And, and that's okay cause we love each other. We're friends. I think that the community is going to be mainly through the care groups, to the cell groups, to the home groups, through the house groups. So I'm talking about celebrative worship gathered together, talking about small groups meeting at homes, and then I'm talking about what you call like Sunday school, which is more content driven. So I wouldn't have small groups in a church and an alternative small group expression in Sunday school. I think Sunday schools could be small groups, but then they're also going to deal with pastoral care and prayer things. That's, sorry I'm looking, I'm looking for one place for deeper discipleship, deeper Bible study as well. So I think what you're saying certainly could be true that the third place could be community as well.

Ed Stetzer (30:21):
I tend to think that most of the community focus happens in what could be a two hour gathering in a home where I'm only gonna get people for an hour on Sunday before church. And so I'd want that to be more, maybe even a large group or teaching, you know, large groups, Bible study, that kind of stuff. So maybe we make it a little different place, but that's certainly okay.

Jeff Reed (30:37):
I want to hone in a little bit because you said the word discipleship and that means a hundred different things to a hundred different people. So just paint for me cause I'm curious and we talk a lot about discipleship in the, in the podcasts. So like what, when you say discipleship and the discipleship group contextually, what does that look like? What are you literally describing?

Ed Stetzer (30:57):
Okay. Just so I'm not talking about small group, which I think, I think every church should have a robust community of small groups that are connected together, key for the church, pastoral care, Bible study, prayer for one another and more. And you know, that's kind of become the norm. You know, most churches sort of have that. What I'm talking about is I think there needs to be a third time, a third place where, and let me just say too that discipleship is taking place in the worship service. Discipleship is taking place in the small groups. Rey raised rightful concern for a greater sense of community that's gonna take place in my strange view, that's going to take place with the small group community. But then, part of the discipleship, so I wouldn't use that term. These are not like the discipleship classes. I think that's actually historically what some denominations did. There was Sunday school and then there was the discipleship program, which was some of the time.

Ed Stetzer (31:46):
So let's jettison the structural ideas for the conversation. I'm not saying jettison them if they're working, but jettison those kind of preconceived notions. So I'm talking about a place for celebration, that's your weekend worship service. Care, community, that's your small group life throughout the church. And content someplace where you engage the word of God more deeply, maybe through biblical teaching, maybe through a discipleship course that you're taking. That is a deeper experience than biblically. And the small groups are a deeper experience relationally. And then the celebration is just kind of the gathered, you know, process of the church together. And people might have different views. And this is not one, I don't think there's like second opinions, chapter four, verse 11 says you should do this, but I do think that to me, the thing that I'm missing in a lot of churches is the thing that Rey brought up is where is that deeper place for community?

Ed Stetzer (32:47):
And what happens, I think is people who go to a church, it's very celebrative under its worship service simultaneously that has good small groups that are community people in that church officers. I say, well, where do I get the Bible deeper? And then what happens is they come to the Pastor and say I just like some deeper teaching and then the pastor sees as a threat and you know, and then it's like, well, I'm just, you know, we want to reach everybody. No, give people a third place where they can take it deeper and know and love the Lord and grow in knowledge of his word. And I wouldn't do that as a replacement. I would say that, as long as you're in worship and as long as your in community and we'd love to have you go with a deeper experience of the word of God.

Jeff Reed (33:20):
Yeah, quite literally. I'm living that exact conversation with the church that I'm, I'm working with down here where they've got, they've got people that are, the services are very evangelical minded in the pastors leading that way. Small groups is reaching a type of people, but then there's that next level person that's trying to figure out how to be challenged. They haven't understood the call of personal mission in their life. They haven't understood at this point we're on spiritual food and we should be feeding ourselves. They're not looking for that, that challenging opponent. They've not been reached. They've just really been kind of trained within that community but not grown to the place of being a multiplier. And so we've been trying to work through and figure out like, how do we, how do we grow people? How do we train people? How do we help people understand the multiplication process that at this point, like we need to move, we need to feed you at that upper level, but to the point where now you can feed yourself and then turn around as the Bible calls us to and start feeding others. So really that's, that's the, that's the call of, of personal mission in that, by the way, and getting kind of Ed to reaffirm you. I've had several conversations and we're even considering bringing it back, a Wednesday night thing and bring it.

Ed Stetzer (34:39):
And that would, that would do that. And I, we do see some churches, really surprising churches saying we need a third time and it might go deeper with our kids as well. And so, I, so I'd like that. What I would say is I don't want to counter, you know, I think what happened was, you know, the, the churches, you know, Wesleyan, somebody said God, Baptist, whatever. I mean, they had Sunday school, Sunday morning, something Sunday night, and they usually have, I'll say before Sunday night, they had Wednesday night, they had like deacons or elders meeting on Tuesday and a women's fellowship meeting on Thursday and a men's breakfast on Saturday. And it just, it was the all consuming rally. You couldn't meet your, you couldn't even know your unchurch neighbors. You're busy driving past them to church. So I think the pendulum swung, I'd like to see it come back a little bit more.

Ed Stetzer (35:23):
And yeah, so I'm kind of an advocate for that third option. I think that sort of option it might am I am I, you know, I'm a pastor, so it's all Cs, celebration, care, content. Yeah. I want that deeper biblical content. I don't think the place for that is completely Sunday morning. I, you know, I generally teach through books of the Bible and so you're getting content there. All of these places have content, but this is the one where it's you, maybe you're memorizing scripture. You know, my Donna, my wife just texted me, she's off to her precept Bible study group. Cause that's, I mean the women right now in our church are exercising that as kind of that third place for content. Now I, preached there, so should I be like, well Donna, didn't you get enough content from your husband on Sunday morning when the answer she would say is that's the most amazing content ever.

Ed Stetzer (36:09):
However, a lesser content have you received can be received on whatever day this we're recording this is on. So yeah. So I do think that and I like the idea. And so like one of the reasons the gospel project, you know, we've seen it go from, you know, five years, we always started, it went from zero users to 1.7 million weekly users of a gospel project resource in their hand on a Sunday is because it's become a third place for some people. Like people use small groups on, on Wednesday and it's there. We're putting the cookies a little higher on the shelf. Let's go a little deeper into the Bible. And I think that has good, it produces good strong believers.

Rey DeArmas (36:45):
What do you think of structures that churches would leverage for that third place that are outside almost para-church? Like I'm thinking of BSF Bible study fellowship that give people that deeper access to content but at the same time don't cost the church more resources.

Ed Stetzer (36:58):
Yeah, that's a good question. I think actually I said Donna was doing precept maybe Bible study fellowship. I should know more, shouldn't I? I just know she loves Jesus. She goes to a Bible study today but I don't, I don't have a difficulty with being outside of the church. I think that most churches may be too small to be able to sustain that kind of thing. But what happens is like, you know, sometimes it requires, you know, BSF is men and women, right? BCF is men and women. I think.

Rey DeArmas (37:25):
There's a men's section, there's a women's center and they do their Bible study separately.

Ed Stetzer (37:28):
Okay, how about that. So what I would say is, I think it would be good if churches also saw the value for that content. But I'm for any place where people are studying the Bible in an Orthodox way, more rather than less. So I think that's great.

Jeff Reed (37:47):
I sat with you once in Pastor Rick's office at Christ Fellowship Miami, we were casually talking about and you use the, use the phrase we talked about the, it's Romans or Hebrews. Forgive me, I'm blanking on it. But the don't abandon the gathering together.

Ed Stetzer (38:01):
Hebrews 10 verse 25.

Jeff Reed (38:02):
Thank you. I appreciate that. I thought it was Hebrews.

Ed Stetzer (38:06):
Forsake not the assembling of yourselves together as is the habit of some. But then talking about all the more, you know, see the day approaching. So important passage that says to people that gathered worship matters.

Jeff Reed (38:16):
Right? And so in, in context as online pastor, at the time we were having the conversation and you said the phrase and, it stuck with me. And that doesn't include avatars. And so what I would love to hear, cause I know you're not, and you've been public about this with some of your writing, in conversations with me and I'm an online pastor, digital guy, I live in that world. You perceive challenges and issues in context of what, of a church online, a digital church, things like this. And I respect you respect that entirely. But I would love just being a guy who sees ministry happening in those areas. What are some of the challenges that you're seeing? What are some of the issues when you look at the digital scope, when you look at church online, I see an opportunity to connect with somebody, seven days a week actually that leans closer to a biblical model of church. You see some things that's at a different viewpoint. And I would love to you maybe to speak to our audience, our audience has leadership that sees the digital world like you. So how can we, what are the issues we need to speak?

Ed Stetzer (39:23):
So wrongly sees it like me so wrongly and cause I know, I think I even remember that there in that conversation there was actually some push back and forth with you and me and I think that's good. So, so let me say first you want to talk about the concerns, but I want to say first let me talk about the areas that I want to affirm. I think that that online church is a great opportunity for people to engage in community and can really be a tool to use what you talked about, that greater sense of community day by day, cause far people probably people are engaging in Facebook and if you have a robust community there or you know, sometimes even an internal church community like know Church Community Builder or maybe there's resources you particularly recommend where you've got, you know, chat rooms and online conversation.

Ed Stetzer (40:12):
And yeah. So I, I actually think that in 2020, if you have the resources to do so, you'd be pretty like irresponsible not to engage in a larger churches and have more resources in this, in a robust online engagement that that really creates community that can be seven day a week. So, so I don't want the, I think my concerns would be when it does encourage people to not be in church. Now what we found is by large is it actually doesn't do that. So there are as a whole, there are some people who does do too and I'm sure, and there's some people who can never go to church. I mean, so I know we'll get notes from someone who's homebound or whatever it may be and praise God for that. So one concern I would have is that person who, sort of is moving away from community and sees online church as a replacement of that.

Ed Stetzer (41:08):
And I don't think that electrons and avatars should replace feet and faces as the primary way that people interact with one another. And let me just say that we are now 10 years into online church and I don't think it has. So one of the things you, when you were running our online church kind of world, you did encourage people to come to be a part of the community. Now again, are there places and spaces where that's not possible? Yes. Here's the deal. We may be depending on when you release this podcast, we may be in the middle of a global pandemic. My daughter was one of the four people in Tennessee. They were at a youth camp in Georgia where some kid from Florida had swine flu. So they all came back from the youth camp with this flood of swine flu, including my daughter and the church that had the camp called Long Hollow.

Ed Stetzer (42:00):
You have friends who are on staff there now but, we shut down church. So we said, Nope, do not come. You guys, we've got to stop the spread. And it didn't work, ironically and everyone and you know, would eventually get swine flu, but it's mortality rate greatly was less than the first reports, which is good. But so we're, we may be the place where the only way we're having this kind of community is online church. So again, so many positive things that, but the same time, part of my challenges, I live in a world where I go to a conference and everybody is just a hundred percent in favor of every single new idea. And it's just, this is the great, you know, I write in outreach magazine and outreach magazine is a wonderful magazine. You should get it subscribed to it, but everything's a great new idea in outreach magazine and everything's a great new idea at exponential and everything's great.

Ed Stetzer (42:47):
What I would say is I'm not sitting around saying, wow, let me tell you, I'm up on the balcony of the Muppets and I got some thoughts I want to say. But what I do want people to hear is there are unintended side effects and if online church moves people out of community, then it's not helping. It's actually hurting. Do we have a lot of evidence that has done that? No. Would I, for example, a mutual friend of ours did the first online baptism and what I encourage widespread online baptisms. No, I want people to get together in their community or you could say if I were in your shoes I would say that, you know, they, the people literally watched the baptism. The first online baptism was I believe in Pensacola and it broadcasts from South Florida. it was one person at home, but they broadcast it in front of the church. So it is certainly the public profession, but I just want people to the degree they can to work against sometimes the trends and to say we want personal community as much as we can have it. And then online church becomes a tool that even enhances that and you know, provides for times we can't be together and more. So how far the divide, how far apart are we, Jeff Reed?

Jeff Reed (43:59):
I would look at, I would look at online community. I would look at church online. I would say that if an attender is only exhibiting their Christian traits, if they're only exuding the fruits of the spirit in the virtual relationship they have and that is not getting into the physical world, then they're consumer, they are the same type of person that's sitting that one hour on Sunday in the building and not living on personal mission for Christ throughout the week and so that that's, that's the philosophy and we talk a lot about it in church online circles about the online to offline where the gospel that we learned in the online world virtually affects our offline, our physical world relationships. And so the challenge of church online is not to broadcast the services and be a replacement for a physical church.

Jeff Reed (44:56):
I would suggest that the challenge really of church online is to distribute discipleship and empower people to be the church where they are physically and to start to exude some of those things. In a physical realm. The problem is is that the vision of what church online can be is lost at the same level. And forgive me for overstating, but where the average church today doesn't understand a lot of the things that we talked about. They don't understand your three Cs. They don't understand multiplication. What they understand is we've got to get as many people in here on Sunday because we're defining the success of our church off the butts in the seats and the nickels and the noses and not off of Ed. It's, one of my favorite things you've said today, this idea of a successfulness of a church is its ability to have people multiplied themselves.

Jeff Reed (45:49):
And so that actually is the exact same line that I would look at with church online. The problem is, is that the average church in America doesn't have that vision much less for church online. They don't even have it for themselves. And so there's an opportunity, you know, the more that I talk about church online, the more that I just end up talking about church because the culture that's being propagated out of the church, what church online is just a mirror of it. It's a force magnifier, towards that. And so we have an opportunity, I think to change culture that only is going to help the church online, but it's gonna help the physical church as well.

Ed Stetzer (46:27):
I don't think there's a lot of daylight between us. cause I, what I would say is if I, if I were to be having a conversation with Joe Church member or you know, Joe, pastor, whatever, what I would say is what Jeff Reed talking about. You need all in, all on, all over your church because that's where people are. And that's the means of communication they're needing. I mean, we used to have telephone prayer chains. I mean, I don't know how old you have to be to know Rey. Do you remember telephone prayer trains?

Rey DeArmas (46:55):
Totally do.

Ed Stetzer (46:56):
I don't know how old you got to be to remember that. So, and imagine, you know how bad it is to cause you call somebody, it's like, it's literally like that bad game of telephone where you call somebody on my time, it's done, you know, so and so's has grown a third arm and it's the craziest thing.

Rey DeArmas (47:11):
Everyone has cancer.

Ed Stetzer (47:12):
Exactly. Exactly. So, so I think we're so, so count Ed Stetzer among the people who say what Jeff Reed's talking about is, right important. And and, and, and as you describe it, they're just fits very similar, right? So I'm far more pro but everything, I'd like to acknowledge that the breathless embrace of every new idea doesn't always think through what could be the negative consequences of it. And I think I started saying that during the seeker movement in the, in the 90s. And you know, I guess it gave me a reputation of just saying, Hey, let's think about this cause again, but I'm pro, in the mid nineties and I'm wearing a Hawaiian shirt. You know, I'm walking around, I want to be Rick Warren jr. and so I'm all in, but I'm like, Hey, there are some consequences. I might not. I live in Erie, Pennsylvania planting a church maybe in Hawaiian shirt isn't the answer to gospel work in Erie, Pennsylvania. But you know, I think we have to ask those questions. So let's have concerns, but let's also seize the opportunity that online online community provides for us.

Rey DeArmas (48:09):
I actually don't see, I don't see any separation between what either of you were saying and maybe it's because you know, both of you are so engaged in far along the off in the process and like you said, it's been 10 years. So now we've had opportunity to evaluate and take a look and, and kind of consider, and it's, you know, it's what, it's what you were talking about where our people are both in physical environments and in digital environments, digital is a great opportunity to engage them and to show them more spiritual content, but even create that kind of community and foster that community. And Jeff, you're 100% right that we could be creating consumers just as well in digital environments as we do in physical environments. And that's something that churches in general, like Jeff, you and I have discussed this before, like our strategy online and in person needs to be the same.

Rey DeArmas (48:51):
And we have to make sure and emphasize that whether it's consistently or or on an ongoing basis with our people just in terms of, Hey look, whether it's two or three environments you should be taking part in all of these things. And then Ed, to your point, and we've seen this small groups, even if they take place online are enhanced even more by meeting in physical spaces. They really are. And you know, Jeff's mom leads a small group with people who are separated by the time zones.

Jeff Reed (49:16):
Two small groups.

Rey DeArmas (49:16):
Two small groups. That's right. And you know, her relationship was enhanced even more. She and her husband were on vacation in Puerto Rico and went to go stay at one of the women that are in her Small Group. They went to go stay at her house. And they had dinner with her husband and spent time with her. That's only growing and building that community. And if I were to ask Linda, Hey, look, does physical, you know, does physical meetups enhance your online relationship? She would say 100% yes.

Ed Stetzer (49:40):
Yeah. No, that's good. That's good. So, so press on in good deeds and don't be, don't feel like Ed Stetzer's back there and saying, I got some concerns, you kids. I just, again, I guess, you know, I'm a professor, I'm supposed to ask those questions. And so, and I think that sharpens us too. I think that some of the people who may be criticized the, I use the example earlier of the seeker movement in the 90s. I mean, I learned from, and I'm like, yeah, you know, that is kind of a valid criticism, but don't miss on all the amazing, and people are coming to Jesus and I think people are engaged in the culture, so don't miss all of that. But yeah, there's some things we need to think about and be careful about too.

Jeff Reed (50:16):
Awesome. Well, Hey, we're going to land the plane and I really appreciate your time. I know you're very busy with doing life things that you are and, I have loved having you on this podcast and even just spending more time with you, you're going to be speaking down here in Miami, April 2nd, with Wellspring Counseling Center, doing a thing where Wellspring is literally addressing a lot of the stigmas centered around mental health. And so in Miami, we're going to be over at a Wayside Baptist church. You can go to wellspringmiami.org for more information on that.

Ed Stetzer (50:50):
So Wellspring is, there's all kinds of like centers and people working all over South Florida. So if you're in any place and you just want to make it down for the gathering, it would be worth your time. And what's the webpage? They find that.

Jeff Reed (51:02):
Yeah, it's wellspring. miami.org. We're going to be broadcasting it online. So if you hit me up on @deerffej or follow a Wellspring Miami on social media, you can find more information there. And, I get to hang out with my friend Ed and produce another event, small tip on Ed, when he's on stage, he normally has an iPad with him that he has all his notes in, but he's also texting the production director when anything goes wrong in the room to make sure that he knows that Ed knows that something went wrong in the room.

Ed Stetzer (51:33):
As I might text and say, Hey, do we have that verse wrong? Are the lights for, I don't even know. I don't know what I've texted about. What have I texted about?

Jeff Reed (51:42):
Oh, it's been awesome. My favorite one was, I was, I was camera directing and Ed texted me, he's like, you forgot to start the clock that would let Ed know how long he had to go. He's like, you forgot to start the clock. And I said, I texted him back while camera directing. No, I didn't. It's running fine. And he's like, no, really, it's not working. And I leaned over to the guy and I was like, did you remember to start the clock literally sitting next to me? Did you remember to start the clock? And the guy's like, Oh crap, I forgot. And he pressed it. So like Ed is just constantly engaging in this stuff and it is so awesome.

Ed Stetzer (52:16):
You make it sound like I wrote a sentence, I think I probably wrote clock and then you're like, it's working fine. And I said, no. It's not like, yes, I was teaching a sermon at that time, but it wasn't like, Dear Jeff, I'd like to point out to you that the chronometer that is my appropriate completion time for my sermon anyway, you get the point.

Rey DeArmas (52:36):
I thought youu're going to start live tweeting now while you're preaching. That's like the next level. Oh my goodness.

Jeff Reed (52:45):
Awesome. Well, Ed, thank you for jumping on the podcast, for Rey, for Ed, this is Jeff with The Church Digital. Thanks for jumping on this one and we'll see you next time on the podcast. You all have a good day.

What do you think? Share your ideas on Discord or on social media.


Through the.Church.digital, we are helping physical and digital churches better understand the discipleship process, and helping churches and church planters understand this and other decentralized mindset shifts. By taking this quick assessment we can get you connect with a coach, resources and more. Also, check out our Discord Group where we are encouraging people daily. 

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Of the estimated 8,000+ multisite churches in North America, one third deliver their messages primarily by video, another third are hybrid delivering their messages with video and in-person, and one third deliver their messages primarily in-person. In addition, the majority of the 300K+ protestant churches across America offer some sort of church online experience. With this many churches using digital communication I reached out to Jason Morris, Product Manager at RESI, the leading all-in-one steaming service providers for churches to learn what he is seeing among online communicators. Here are some best practices we are seeing among churches for delivering digital sermons online. 1. Omit references to time, day, and weather. The most difficult thing is to remove all references to time of day, day of the week, and the weather. Avoid “tonight” or “Saturday.” Better to use words like “today” or “weekend.” 2. Avoid references to the worship team. References in the message to worship leaders or vocalists by name can be awkward or meaningless because they are different at the other locations. 3. Place the camera well. Position the camera where it is the easiest and most natural for the speaker to look into. Cameras positioned at eye-level are best for the communicator. Don’t make it awkward for the speaker by forcing them to crane their neck to peer into the camera or look up to a balcony above the main room. Use camera lights in a way so that the speaker will know which camera is the live camera. Sometimes it’s good to have an online camera that’s slightly off to the side of the stage. Make it easy for the speaker to look straight into the camera to address a campus or online audience like they were speaking to an individual. 4. Keep the camera shot tight. Stay with continual close-up headshots (video images need to feel larger-than-life), minimizing the number of full-stage and full-body shots. Avoid camera shots that remind viewers that they are not there, such as audience reactions, audience cut-away shots, or side-shots of the speaker. 5. Eyeball the camera. Looking directly into the camera makes a video audience feel included. As often as possible, it’s very powerful to look directly into the camera periodically near the beginning, during, and at the end of the message. Especially when addressing the online audience, off-site campuses and at drive-it-home moments, eyeball the camera. Here is a great example of looking into the camera like a pro from Michael Todd at Transformation Church. 6. Don’t divert viewers attention with distracting backdrops. Make sure the backdrop behind the speaker is not a distraction. Remove anything that’s not essential and keep it uncluttered and simple. 7. Include images and quotes that correspond with speaker references . Make sure the videocast includes anything the speaker references (For example: “That’s her picture you’re now seeing on the screen.”) Even better, make images a split screen or right two-thirds. Place quotes and key points on the right side or lower third of the screen. Don’t leave images or quotes up too long (10 seconds max). 8. Treat everyone as equals no matter where they are. Avoid words like “satellite” and “main” campus. They connote inequality. 9. Use inclusive language. When praying or making applications, include references to the people online and in off-site locations. Once in a message is all that’s needed to make hundreds of people sitting in an auditorium miles away to feel included in their own church. Replace geographically-bound phrases like “isn’t it great to be here!” (because some or maybe most are not) with something like “isn’t it great that we can gather as one church across our city, nation, world ...” Here’s some other tips to make everyone feel included: Look at the online chat before you get up to speak and greet people from online, even mention where they are watching from like you would another campus Digitize all calls to action so everyone can participate the same way... “Scan this QR code for the free ebook for more on this topic I’m speaking on” instead of “there’s books in the lobby” “Go to this link to sign-up” is better than “go to your campus lobby to sign up” 10. Smile as much as possible. Smiling helps connect you to your audience and keeps people engaged. Smile a lot and be sure to look into the camera when you tell a joke! 11. Speak to the primary online audience “before a live studio audience.” Effective online communicators today recognize their audience is bigger than the onsite room they are speaking in. Before recording or live-streaming the service from the broadcast location, invite the onsite audience to join you in engaging the larger online audience as a “streaming (or recorded) event before a live studio audience.” Make everyone in the room feel they are a part of something bigger than themselves. This will give you permission to look into the cameras instead of the onsite audience. Be mindful as you prepare messages that you are speaking to an audience that encompasses more than those in the room with you. They see you as their pastor and spiritual leader. They feel connected to you; they love you. They show up onsite and online because of the spiritual teaching they receive from you. Practice these habits and you will become a better and more effective digital communicator!  12. Make Sure Every Speaker Knows These Guidelines. Be sure to give these guidelines to any guest speakers so that they too can make the most of your church’s video delivery and also become better digital communicators!
5 Online Ministry Insights from June 2024
By Tom Pounder 27 Jun, 2024
The summer heat is an inferno right now. While the temperatures are hot, there is a lot happening in the digital and online ministry space. To help you keep up with all the new digital and online ministry trends and happenings, The Church Digital Podcast Network and Blogs had a bunch we loved to share in regards to all the latest trends in social media, live stream, digital discipleship and all things online ministry so that you can minister and serve your online community more effectively. Here are 5 online ministry insights and lessons learned from some of the podcasts released on The Church Digital Podcast Network and the blog from June 2024. Keys to Sharing Your Sermon Online Sermons and messages can be shared all over the world today through the power of technology. Because of this, it's important to make sure you are communicating effectively when you share your sermon or messages. These tips are just the starting point of what a ministry leader needs to do to effectively communicate online today. Online Pastoral Care is Possible In today's world, pastoral care can happen and is possible beyond in person. But how does it work? What tools can you use to help you schedule, meet up and encourage people in need of pastoral care? YouTube has Incredible Reach Potential YouTube is the second most powerful search engine second only to its parent company, Google. Because of its powerful reach, it can be used to encourage people in their faith and help people discover God. See how as Jeff and Tom talk about how Tom's Church is using it today. Digital Church Planting is Possible Church planting has been around since the beginning of Christianity. However, digital and metaverse church planting is still very new. In fact, there can still a lot of pushback of digital church planting, even in church planting communities. However, Jeff makes the case for digital church planting . See how you would like to learn about how you can be part of the digital Church movement . Async Your Church Before Covid hit, many churches were had only in-person gatherings and services. However, since 2020, more and more churches have increased their digital presence. Andy shares about how an async church model alongside physical meetings can richen the experience for all members moving forward.
How to Develop Community on Discord
By Tom Pounder 26 Jun, 2024
Community is a vital component to churches. It has been since the creation of the first Church in Acts 2. It is through community that people connect and can grow in their faith best. Traditionally, churches have used life groups, Bible studies, youth groups and other type groups to building those connections. While most of these groups usually happen in person, there are some great online opportunities as well. Building a strong online community is essential for Churches and ministries today as they seek to engage people who live locally and online effectively. One of those ways is Discord. Discord is a popular communication platform that offers a powerful set of tools for fostering meaningful connections and cultivating a thriving virtual community. How? So how does it work? How can you use Discord to build community? Here are some tips: Create Welcoming Channels. First impressions matter, so ensure your server has dedicated channels for newcomers. Set up a #welcome channel where new members can introduce themselves, ask questions, and receive a warm greeting. Additionally, have a #rules channel outlining your community guidelines to establish a positive and respectful environment. Encourage Engagement. Engage your Discord community by creating channels dedicated to different topics or interests. For example, you could have channels for prayer requests, Bible study discussions, event announcements, and casual conversations. In fact, it is good to have channels dedicated to things other than spiritual or faith pursuits. Having a variety of channels encourage members to share their thoughts, experiences, and insights fostering a sense of belonging and participation. Host Events. When you host regular events, such as online gatherings, livestreams, or Q&A sessions, you can help build anticipation and strengthen community bonds. You can use Discord's voice and screen-sharing features to host these events, allowing members to interact and connect in real-time. Utilize Roles and Permissions. Discord's role and permission system can help you organize your community and ensure smooth operations. Assign roles to members based on their interests, involvement levels, or responsibilities within the community. This not only helps manage access to specific channels but also fosters a sense of ownership and belonging to your channel. Celebrate Achievements. Recognize and celebrate the achievements and milestones of members in your community. Set up channels for sharing accomplishments, successes, or personal victories (especially those associated with spiritual next steps). This not only promotes a positive and supportive environment but also motivates people to actively engage and contribute. Encourage Respectfulness. Every community works best when peel respect and honor each other, even with opposite viewpoints. To help make this happen, you can create a team of trusted moderators. They will ensure a safe and inclusive environment within your Discord community. Clearly communicate community guidelines, and empower moderators to address any inappropriate behavior or conflicts promptly and respectfully. Conclusion By implementing these strategies, you can leverage Discord's full capabilities to build a thriving online community where members feel welcomed, engaged, cared for, and supported.  A strong sense of community not only fosters meaningful conversations and connections but also enhances the overall experience for everyone involved. Ultimately, it contributes to the growth and success of your Church or ministry.
Async and Your Church: What Do You Need to Know?
By Andy Mage 24 Jun, 2024
I'm not sure if you knew this, but async is not going anywhere. And YOU need a plan for your church to thrive in this. The rise of remote work and distributed teams has brought the concept of "async" (short for asynchronous communication) into the mainstream. But what does async have to do with your church? More than you might think! Embracing async principles can actually help create a more engaging and inclusive church experience. What is Async? In the workplace, async refers to communication that happens outside of real-time meetings or conversations. Someone sends a message, update or question, and others respond when they are able - not necessarily right away. This allows people to work on their own schedule while still maintaining team collaboration. But in the church? Just like work teams, churches are also made up of people with varying schedules and availability. An async approach recognizes that meaningful participation doesn't require everyone to be present at the exact same appointed time. It enables more flexibility while keeping people connected. Here are some ways churches can go async: Recorded Sermons & Services: You should already be doing this! Make high-quality recordings of sermons and services available online. Members can watch or listen on their own schedule and still be spiritually fed. Async Discussion Areas: Create online forums where people can asynchronously discuss sermon topics, scripture, prayer requests and more. This continues the conversation throughout the week. Discord, Facebook, Slack, Circle. All good spaces for this. Video Updates & Announcements: Communicate major church updates, announcements and prayer requests via video that members can watch whenever convenient. Put them on YouTube and allow commenting. If all of this sounds like something YOU want to work on, join me for our Asynchronous Learning Community starting in July 2024! While certainly not replacing the importance of gathering in-person, an async church model alongside physical meetings can richen the experience for all members. It's a way to enhance engagement and provide more access to the life-giving mission of your church.
How to Reach the Nones in Your Community
By Tom Pounder 20 Jun, 2024
How are you reaching the "nones" in your community? The "nones" are those who do not attend Church, nor do they have any interest in attending. Today, Mark MacDonald shares a few tips churches can implement to reach those in your local and online communities . Mark is a church branding strategist for BeKnownForSomething.com , a national church communication and branding agency, coaching pastors and thousands of churches to become relevant in their community. He is also a best selling author and has written over 800 magazine articles. Subscribe: Apple Podcast Android Spotify | RSS ACTION STEPS: Mark is a great resource. He’s on Twitter and has a great website with resources and great insights. Join the Digital Bootcamp Facebook Group . To learn how to be more effective using digital tools for your ministry join the group. This is for ALL ministers , not just church communicators or social media managers as we share resources, tools and digital trends to see how we can reach more people for Christ with these tools. Looking for Digital Ministry Coaching ? The Church Digital is offering a variety of digital, phygital or metaverse ministry coaching and cohorts. If you are in digital ministry, be part of the Digital Ministry Twitter Community . We share daily encouragement and support to help you do ministry in this online world more effectively. Sign up for the Sidekick Scoop Weekly Email . Each Friday get a fresh email with content from all over the ministry world (especially online and student ministry topics) and be encouraged in how you can minister more effectively in today's world. If you have an idea for a topic or a person for Tom to interview for a future podcast episode, email here .
The Case for Digital and Meta Churches
By Jeff Reed 19 Jun, 2024
We're launching something different. The first of its kind, theChurch.digital will champion digital and meta church movements here in the US and around the world. theChurch.digital will champion movements of digital disciple-making , Digital/Meta Mission Field, and Digital Church. A network of networks, the focus of the Digital Church Network is to help any and everyone understand the opportunities and challenges of Digital and Meta spaces. Our heart, however, is a far more personal approach. Reaching the World, One Conversation at a Time The allure of digital is that it can reach massive numbers of people, easily. Thanks to smartphones and social media, each of us has the potential ability to reach thousands of people with these devices in our pockets. But as James 1 reminds us, we need to be more than hearers of the word. We must be doers in the real world as well. This is the multiplicative heartbeat of theChurch.digital. Helping digital churches move past a consumeristic approach towards a better understanding of disciple-making in digital and meta spaces . Let's stop deceiving ourselves. Starting Something Different, In Different Environments Is it better to have a million person church, or 100,000 churches of 10? I love this question, because I believe logic is truly tested on extremes. Let me pause and back up. I do not want to bemoan the current model of church. Our physical buildings and our broadcasting of church services online can be effective in reaching, connecting and discipling people. Researches show that active church involvement is down 25% over the past 25 years, so we can safely say that the physical model is losing effectiveness. Physical approach will continue to play a role for years to come. But we can no longer treat it as the only model of church. As culture shifts, so should the Church's strategies and tactics. Jesus is the same, yesterday today and forever. No one is arguing that. Our churches need to hold to the ecclesiology, the biblical standards in place. Digital/Meta Churches offer a chance to reimagine this ecclesiology for digital and meta spaces, for the purpose of reaching different people. Digital/meta churches must cling to the Bible as the guidelines for church. What is an essential ecclesiology for our churches, and what does it look like to map this essential ecclesiology across cloud services and the metaverse? This is the experiment that a digital/meta church planter gets to explore in the coming months and years. Reaching Different Types of People As controversial as the idea of digital and meta churches are, we cannot lose sight of this one fact, and this is validated from digital and meta churches around the world... Digital/meta churches are reaching a different type of person than our physical buildings are reaching. These digital/meta churches tell stories of reaching 80% atheists/agnostics , or 70% de-churched. I've heard stories of satanists coming to Jesus through relationships built in the metaverse. I've met the people who have found Jesus even though they swore they'd never go to a church building again. Remembering, though, our digital and meta churches cannot just stop with salvation. Discipleship, or should we say disciple-making (with an emphasis on action/multiplication), is a vital to starting movements in digital/meta spaces. Utilizing Different Methods of Discipleship It's this multiplicative approach to discipleship that is so crucial to the future of our churches. As the Great Resignation impacts our economy (pastors and churches included) more and more research is showing us that people, when they have spiritual questions, are not going to a paid pastor, a building, or a livestream for spiritual answers to those questions. These people with spiritual questions are going to their friends who they think have spiritual answers to these questions. The future of our church is not sermons blasted from microphones... it's empowering people, discipling them to have individual, spirit-led conversations as opportunities present, and intentionally pray for conversations to come. Here's what I've come to understand. Discipleship looks different, depending on the environments that discipleship is happening. Physical discipleship is definitely doable, but there are other ways as well. Discipling someone via Zoom, or on a Discord server? Well, this looks completely different than physical discipleship. What would a disciple-making multiplication movement look like in the metaverse? Honestly, this is one of the questions we want to answer! And while some of this is unproven on a large scale, we can state this as a fact... we're reaching and discipling a different type of person in these digital and meta environments than our buildings are discipling. Along that same path, we're now empowering a different type of leader. Empowering a Different Type of Leader Digital and meta churches often use a different type of leader than our physical buildings will utilize. This isn't that far of a stretch. These digital and meta churches reach a different type of person than our buildings reach, and they employ different methods of discipleship than our buildings utilize. So why wouldn't the discipleship process yield a different type of leader? Typically our physical buildings require a "catalytic leader", someone that can stand onstage and through their personal charisma lead hundreds or even thousands of people to action. Digitally, what we're finding is that charisma is often overstated in digital and meta spaces. What leads well is relational connection. Simply, charisma leads to consumerism. Relationship leads to action. Truthfully, recruiters or networkers often do very well in digital and meta spaces, and we've seen these types of leaders succeed in these unique environments. Another misconception is that the leaders do not have to be experts of the technology. Because of the relational nature of digital and meta environments, it's vital that these new leaders engage relationally. Most leaders, in fact, are not experts to the technology as much as natives in the technology. There are usually volunteers or part-time roles that become the technical experts. Digital or meta churches can be very technical. But they do not have to be. Through my own unscientific research, I've found that a larger-than-normal percentage of digital and meta planters are bi-vocational or co-vocational. Of the 200 some conversations I've had with people that are wanting to plant (or experiment) with a digital or meta church, 75% of them are interested in a bi-vocational or co-vocational ministry model. They're not looking to do ministry full-time in a physical church building, or even full-time online. They're looking to do ministry in addition to their job. Bivo/Covo is not a new approach in church planting, but what we're finding is bivo/covo support looks very different than supporting a typical church planter. Are you ready for something different? Are you interested in learning more about what it means to plant a Digital Church through the movement systems of theChurch.digital? If so, check out the Movement System and learn more.
Tools and Apps that Help Ministers Stay Productive
By Tom Pounder 13 Jun, 2024
As a ministry leader, it can often feel like there are never enough hours in the day to get everything done. Between sermon and message preparation, admin work, pastoral counseling, and community outreach, the to-do list can seem endless. However, leveraging the right digital productivity tools and apps can help you stay organized and maximize your time. Here are some tools and apps ministers can use to stay productive: Project Management Tools A good project management tool is essential for keeping you organized. In just one place you can have all your ministry initiatives, events, and tasks organized, not just for you to see but for your staff and key volunteers. Some of the popular options are apps such as Trello, Asana, and Monday.com. They allow you to create project boards, assign tasks with due dates, attach files, and collaborate with staffers and key volunteers. It really helps to keep you organized and prevents important details from slipping through the cracks. Note-Taking Apps Where do you put all your notes? Is there one central place or are they scattered on this notepad or that notepad? The reality is that inspiration strikes at different times. Whether it is a sermon illustration or ministry program idea that comes to mind or just notes you are taking for a meeting, you need a way to quickly write it down before it escapes your mind. There are great apps like Evernote, OneNote, and Google Keep that enable you to jot down notes, record audio clips, snap photos, and organize everything in an easily searchable way across all your devices. Cloud Storage In ministry, you constantly need to access, edit and share documents, media files, and other resources both individually and as a team. Cloud storage solutions like Dropbox, Google Drive, Box and OneDrive keep everything centralized, backed up, and accessible from anywhere. If you need to give people access to see your documents or files, you can give permissions to others and let them collaborate on any file in real-time. Social Media Management Tools In today's world, it is important for Churches, ministries and ministry leaders to have an active presence on social media. Channels like Facebook, Instagram, Twitter/X, YouTube and TikTok give you opportunities to engage your local and online communities. But, how do you create and share digital encouragement for each of these platforms? After all, manually creating posts for each platform is incredibly time consuming. The good news is that there are tools such as Hootsuite, Buffer, and Sprout Social that allow you to schedule updates across the multiple platforms from one simple interface. Check them out as they have a variety of free and paid price points. Conclusion As with anything, there is no silver bullet that will cure all your productivity needs. However, there are plenty of apps that can help you as you seek to minister to people today. Look over the different apps and be intentional about which ones you adopt. Then, configure them for your needs, and consistently use them as you seek to minister to more people.
4 Keys to Sharing a Sermon Online
By Tom Pounder 12 Jun, 2024
Sermons and messages from ministry leaders don't just have to be shared in person these days. In fact, they are often recorded at church live in video and audio formats to reach more people with the message of hope found in Christ. While people often take the sermon from the in-person church service to share online, these are not the only ways ministers can share about Christ today. Ministers can record shorter messages, devotionals and interviews of people sharing their faith stories. While anyone can record and share a video message, there are some tips that ministers can and should incorporate into them to make them more effective in the online environment. After all, communicating effectively on video platforms is a little different than sharing live, in person. So what can you do? What are some key points ministers should be incorporating into their message? Here are a few ideas: Prioritize Engagement Over Entertainment While it is important to keep their attention when teaching, the primary goal should be engagement, not entertainment. Make sure your message is theologically sound and practical as you ask thought-provoking questions and interactive with the people who are watching your message as you give them practical next steps they can take to grow in their faith. Keep engaging with them so they remain hooked on your message throughout the entirety of it. Maximize Eye Contact and Energy When preaching live, you feed off the energy of the room. With video, you have to manufacture that energy yourself. Look directly into the camera lens frequently to create the feeling of eye contact with viewers. Use passionate vocal inflection and animated gestures to keep people engaged. However, be careful not to go overboard to the point of theatrics. Share Compelling Stories Stories are powerful tools for illustrating key points of a message in a way that people can relate to and remember. Stories that often work best are personal stories as it makes you relatable and people can identify with you more. Hook Early and Often People often decide if they want to continue listening to a video within a few seconds. That is why it is important to hook them with a question or story early. But, you have to continue to keep them hooked as it is easy to tune out to a video you are watching. Continue to ask questions, share stories or ask them to comment on your video while you are sharing. The more you can keep them engaged and listening, the longer they will watch. Conclusion Giving the message and sharing the gospel is one of the most important things a minister can do. These four tips can help ministers maximize the effectiveness of their message on video platforms like online streaming, podcasts, and social media.
What's Happening with Ministry in the Metaverse?
By Tom Pounder 06 Jun, 2024
Ministry is happening in the Metaverse and VR. But what exactly? Stuart McPherson comes on the podcast to talk about what is happening and how churches can move forward with ministry in digital spaces like the metaverse. Check out Stuart’s Metaverse Learning Community with theChurch.digital. You can find Stuart's book, " Your Church In VR: How To Plant A Church In Virtual Reality " on Amazon. Subscribe: Apple Podcast | Android | Spotify | RSS ACTION STEPS: Share your thoughts! What do you think? Share below or on social media by connecting with Tom . If you want to connect with Stuart you can find him on Twitter/X . You can also check out his podcast " Metaverse Church " and his blog . Join the Digital Bootcamp Facebook Group .To learn how to be more effective using digital tools for your ministry join the group. This is for ALL ministers, not just church communicators or social media managers as we share resources, tools and digital trends to see how we can reach more people for Christ with these tools. Looking for Digital Ministry Coaching ? The Church Digital is offering a variety of digital, phygital or metaverse ministry coaching and cohorts. Just click here . If you are in digital ministry, be part of the Digital Ministry Twitter Community . We share daily encouragement and support to help you do ministry in this online world more effectively. Sign up for the Sidekick Scoop Weekly Email .Each Friday get a fresh email with content from all over the ministry world (especially online and student ministry topics) and be encouraged in how you can minister more effectively in today's world. If you have an idea for a topic or a person for Tom to interview for a future podcast episode, email tom@thechurch.digital .
By Tom Pounder 05 Jun, 2024
Longer daylight, allergies and warmer weather. May really starts to amp up the summer vibes. As summer approaches, there has been a lot happening in the digital and online ministry world, as well. To help you keep up with all the new digital and online ministry trends and happenings, The Church Digital Podcast Network and Blogs had a bunch we loved to share in regards to all the latest trends in social media, live stream, digital discipleship and all things online ministry so that you can minister and serve your online community more effectively. Here are 5 online ministry insights and lessons learned from some of the podcasts released on The Church Digital Podcast Network and the blog from May 2024. Learn in Community There are lots of ways you can learn. One great way is to learn in community. the.Church.digital has two great opportunities for you to learn in community now. One is through Discord where online ministers from all different backgrounds get together to share insights, ask questions and build a community of ministry leaders. The other way is through Learning Communities starting in July. These communities are centered around a specific topic and can really help you grow in that specific area. Jeff and Andy talk about all learning community options in the podcast. Cybersecurity is ESSENTIAL for Your Church Over the years church security has been important. After all, you do not want to have people breaking into your Church building. However, in today's world, churches need to be protecting their digital and online "buildings" as well. See how and why it is essential for churches to embrace cybersecurity . There are MANY VR Volunteer Roles VR and metaverse ministry is still relatively new. However, as it continues to grow, there are volunteer roles that are necessary to help those looking to discover God there. Stuart talks to Christina, who is a volunteer with Fox River VR. She shares what it’s like to be a volunteer for a church in VR . Be FOCUSED In Your Digital Communications Being focused in your digital communications is so important these days. That is why Jeff Reed and Barbara Carneiro chat about the importance of clarity and language in ministry and digital communication . They talk about the need for individuals and organizations to have a clear vision and message that can be easily understood and shared while also discussing the challenges and opportunities of fundraising in ministry and the importance of storytelling in casting vision. Your Church SHOULD BE On YouTube Youtube is a powerful tool for your digital and online ministry. While there are many reasons how Youtube can work for your church , there are 3 big reasons why. Start experimenting today to reach that next generation for Christ.
4 Digital Tools That Help Enable Pastoral Care and Counseling
By Tom Pounder 04 Jun, 2024
Pastors and ministry leaders have many roles and responsibilities. While many roles seem to take higher priority, providing quality pastoral care and counseling is of significant importance. It's a real opportunity to minister and walk alongside people in the community and church as they experience life's joys and struggles. Ministers can care for them as they offer biblical wisdom, prayer, and support every step of the way. In today's world, having access to technology gives ministers and pastors powerful tools that can enhance and expand their pastoral care efforts. Here are four digital tools that will help enhance pastoral care and counseling opportunities for ministers today. Online Scheduling Tools To schedule appointments in the past, you would have to call the church office and schedule. However, with great apps like Calendly and AppointmentPlus, it provides Church attendees and people in the community to easily schedule appointments for themselves. It takes an extra step or two out of the old process and really streamlines the scheduling process. Video Counseling Platforms When Covid hit, it gave the world the chance to embrace digital tools to help communicate and build community. Zoom and video conferencing platforms really help people connect and it can help ministers connect with people needing counseling as well. This is really helpful for people who need to talk to a minster but are homebound or cannot make it to an in-person meeting. There are also great HIPAA-compliant platforms like BetterHelp and Faithful Counseling facilitate secure video sessions for pastoral/christian counseling. Prayer Team Support Pastors and ministry leaders are called to be prayer warriors. They are also called to empower others to be prayers warriors, as well. By setting up an email address like prayer@(yourChurch).com or a page on your website, you enable people needing prayer and support a place to go at any time, knowing that someone will be praying for them right then and there. Group Messaging Apps Sometimes pastoral care happens spontaneously and informally throughout the day. Setting up apps like WhatsApp, Signal, or other similar and secure group messaging apps make it simple to quickly send an encouraging Bible verse to someone who is in need of encouragement. You can check in on someone who is struggling, or rally friends to surround a member with prayer in their time of need. Conclusion While technology cannot replace the importance of in-person presence, these digital tools have the power to expand how ministers connect with congregations through pastoral care and counseling. See how leveraging a few to increase accessibility and impact.
Key Digital and Online Analytics to Track for Churches
By Tom Pounder 28 May, 2024
How do you know if you are being effective in your digital and online ministry? As churches seek to engage with and reach more people online for Christ, it's very important to be able to track the right analytics. After all, how can you possibly know you are being effective or not if you can't look over the numbers across your online platforms. By monitoring and keeping track of key social media metrics, you can better understand your audience, optimize your content strategy, and measure the impact of your efforts.
What Digital Discipleship Can Look Like at Your Church
By Tom Pounder 23 May, 2024
Digital Discipleship has grown leaps and bounds in recent years. And the future is bright for what lies ahead as ministers learn how to continue to use technology to disciples people. That is why DK Hammond is back on the podcast. Today, we talk about what you can do now and what are some of the more effective ways to disciple people digitally today.
Why Cybersecurity Matters for Churches
By Tom Pounder 22 May, 2024
Churches are increasingly using technology to connect with people, share resources, and facilitate ministry opportunities today. Anything from maintaining websites and social media presences to enabling online giving and storing data, the church's digital footprint continues to grow daily. While this is great, there also comes a new threat to the Church as a whole.
Why Riverside.fm is the Perfect Tool for Your Podcast
By Tom Pounder 21 May, 2024
Let's talk about what Riverside.fm is real quick. It is Zoom on steroids. Not only does it give you the option to record audio and video, the quality of those are fantastic. Much better than other platforms. And now, with the emergence of AI, it uses AI to create Magic Clips that at a tap of your mouse, they can create clips for you to share on all social media platforms in less than 5 minutes.
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