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Start the New Year Strong in Your Digital Ministry


SIDEKICK new year digital

As the calendar turns to January, people usually take time to reset, rest and reimagine what a new year can bring. The same holds true for churches. Churches can look at a new year as new opportunities to improve on what they have been doing and try new initiatives, as well.

While a lot of Churches have been doing digital ministry since the covid pandemic, it is still relatively new for most Churches. So, what can you do in the digital space to begin the new year strong? How can you improve on what you did and take a next step in this space? Here are few things you can do.

Evaluate What’s Working And What’s Not

As you end one year and get ready to start a new year, evaluating what has been working and what hasn't will go a long with how you advance in your digital ministry in the future. Take time to evaluate your website content, email newsletters, social platforms and overall online presence. Evaluate what content and pages are connecting with people and which is not. As you evaluate, make adjustments to your online content so you can continue to do what is working and stop or phase out what is not. 

Set Clear Goals

After you have evaluated, take time to specify some KPIs (key performance indicators) to direct your next year of digital ministry. What do you want to improve on and how? For example, you may want to set a goal of increasing post reach by 20%, adding 300 new followers across platforms, or 10% email open rate just to name a few. The more specific you can get with what you want to accomplish and set dates to it the better.   

Create Shareable and Consistent Content

In order to encourage people in their faith, you have to create consistent content that is shareable. These could be image posts, short videos or blogs that point people to Jesus and encourage them to live out their faith. By creating this kind of content on a regular basis, people will be encouraged and then want to share it with others. Consistency is the key in your posting as it will help the algorithm get your posts out to more people. The more consistent you post, the more the social platform is going to be at getting it out in front of more people. 


Digital ministry is a great tool to help people stay encouraged in the faith and pursue God daily. Take time to evaluate what was working well (and not so well), create new goals and create content and encouragement that is consistent and sharable so that more and more people may be encouraged in their faith through your digital ministry efforts.

What do you think? What other ways you can you start your new year strong in digital ministry?  Share your ideas below or on social media.

Through the Digital Church Network we are helping physical and digital churches better understand the discipleship process, and helping churches and church planters understand this and other decentralized mindset shifts. Joining the DCN is free and be encouraged! 

Looking for a Coach or Guide to help you with social media and other digital ministry tools, take this quick survey and connect  today. 


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About Author

Tom Pounder
Tom Pounder

Tom Pounder was born and raised just outside of Washington, DC. He is the father of 4 daughters and loves being a girl dad. He has a background in Student Ministry working over 22 years with teenagers and currently serves as the Online Campus Pastor at New Life Christian Church in Chantilly, VA. He blogs and podcasts weekly at

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