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Marketing or Ministry? What's your Strategy Online?


In a tweet, Nona Jones and Pushpay clearly encapsulated an idea that I've been wrestling with for years.

Pastors, utilizing social media is vital to your church's ministry. From a marketing perspective, connecting with the sphere of influence your church has in your town or city is vital. For most of you, this is not a surprise.

Church, there's another untapped mission field we've yet to realize. Doing true "ministry" online is more than pushing people to your physical buildings for church services. In Matthew 28, Jesus didn't set up a model of ministry for "come and see", but "go and do." Online isn't just a powerful marketing tool inviting people to come and see, but a powerful ministry tool allowing us an opportunity to go to people and do discipleship.

Church, is it possible to disciple someone online? What does your church's discipleship process look like in an Online space? What is Online Discipleship anyway? 


We would love to help your church wrestle with these questions. Click the button.

Thanks Nona, for pushing the limits of online discipleship, and thank you Pushpay for striving for innovation within the church.

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About Author

Jeff Reed
Jeff Reed

With about 20 years experience serving the church in the digital/technological realm, Jeff loves working with churches. As passionate about Discipleship as he is Technology, Jeff uses his passion to help Churches develop technology systems to bring people far from God closer to him. Oh, and he loves Digital Church & Church Online.

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