Christmas is coming up quickly! This joyous time of year provides a great opportunity for your Church to connect with your local and online community. One of the best ways to do that and spread awareness of what is coming up with Christmas events and services is through your church website.
Because of the importance websites play in today's world, it is important to update your Church's website with all the right information. In fact, here are 4 important items to add to your church website and/or update before Christmas season is in full effect.
1. Christmas Service Times
Christmas Eve and Day services are some of the biggest Church services of the year for each Church. That is why you should prominently display your times for any and all Christmas Eve, Christmas Day services, children’s programs, candlelight services, and more. Make sure you include details like locations for overflow services, childcare availability and any other information new people would need to know for their visit to your Church. Making service information readily available on your website prevents confusion and allows first-time visitors to plan ahead.
2. Christmas Events Information
Ahead of Christmas, Churches normally do some special Christmas events beyond services. Take time to compile the full list of all the Christmas activities and events at your church and post them on a special section on the website. This gives families a simple way to see everything happening over the Christmas season. Make sure you update it regularly as past events are removed and new events are added. Provide as much detail as possible for these events so families know all the necessary information for them.
3. Update Social Media Information
Social media is always changing. What was once popular and engaging may not be as engaging anymore. For instance, just because you once used Twitter/X doesn't mean that you still use Twitter/X. Are you using Threads? Do you share videos on YouTube? Whatever social media platforms you are using, make sure your website has all those platforms on your website so people can check them out and see what your Church is like.
4. Contact Information
Around the holidays, people often have questions about events and other ways to connect. Make sure you have the correct contact information of all the necessary staff or volunteers in charge of the different events. It could be phone numbers and/or email addresses, whichever your Church prefers to make available. You could even include photos and bios of those staffers involved. This will go a long way in helping newcomers know who to contact and connect with.
The weeks leading up to Christmas give your church website higher traffic than usual. Make sure you take full advantage of this by addressing visitor needs and questions ahead of time by updating your website content with the most up-to-date information. Then, be prepared to serve those who come to events and services this Christmas season.
What do you think? What other updates should your Church website make ahed of Christmas? Share your ideas below or on social media.
Through the Digital Church Network we are helping physical and digital churches better understand the discipleship process, and helping churches and church planters understand this and other decentralized mindset shifts. Joining the DCN is free and be encouraged!