Back To The Past: The Quick End Of Innovation In The Church

jeff • May 5, 2021

About a year ago many of us were saying, “Church has changed forever, it will never be the same.” We adopted the word phygital (which sounds like a restless physician’s ponytail to me) and we declared that we were now online churches with physical locations. About two weeks later everyone quit watching our online streams. (Not everyone, but it felt like it.) Researchers started telling us that not only had our people quit paying attention, they were never coming back to our churches. We were doomed, I say, doomed.

And then Texas and Florida decided Covid wasn’t a thing and churches resumed in-person meetings. We were tentative at first; requiring masks and banning singing (which wasn’t much of a change for most attenders), offering few if any kids’ programs, and carefully measuring 6’ between seats, rows and urinals. And then one crazy church in every community declared the government couldn’t tell them what to do, burned their masks and staged an all-church group hug. We were back!

Little by little the “back to the past” movement took hold. As Covid began to recede and vaccinations rolled out like ‘Bama at the Sugar Bowl (I have no idea) churches felt loosed to go out and revert to exactly what they did before. And revert they did. Great music! Relevant sermons! Fun kids’ ministry! once again ruled the land.

The pressure to revert is enormous. The people know what they want and they want what they had before. They like the music, the sermons, and whatever kids’ ministry leaders do to keep their children entertained for an hour. They tried the new, the creative and the unprecedented for a year, and now they are ready for the comfortable, the predictable and the recognizable.  

And the good news is we are the best in the world at what we used to do. We have honed our model to a fine art, we have taught it at conferences and we’ve written about it ad nauseam. Our staff, our buildings and our budgets are all built on the pre-pandemic model of church. Phygital was like that girl you met at summer camp; she was fun for a week, but now that you’re home its time to pick back up with your childhood sweetheart. (Sometimes these analogies don’t even make sense to me.) No one is more nostalgic for yesterday than those of us who spent a lifetime creating the past.

There are a whole lot of people who are perfectly satisfied with church the way it used to be. Many of them will come back, or they’ll at least check in occasionally to see if you’re still doing it the way they like. They’ll keep volunteering occasionally, giving a little once in awhile, and warming our stack chairs when they are in town and there’s nothing better to do. This isn’t everyone, but its a much bigger percentage than most of us would like to admit. The quickest path to the numbers and accolades we are used to is back the way we came.

There are two challenges on the path back. The first is, if we continue to do the things we did before, we will continue to see the same results. Our numbers may grow, but the level of engagement and true discipleship will not. If shut down taught as anything its that our congregations are not nearly as mature as disciples as we had thought our hoped. Attenders will be happier, satisfied and comfortable, but they are unlikely to grow.

The other challenge is most of the people in our communities who did not attend before Covid are even more unlikely to attend after. They have read stories of church gatherings as super-spreader events, pastors demanding their rights and refusing to follow guidelines, and Christians storming the Capitol. They don’t care about the nuances of the truth, or the bias of the reporters. What they have seen over the last year has only confirmed their belief that our churches are inconsequential at best and destructive at worst. What we did before was somewhat ineffective among the truly unchurched, now I fear that it may be seen as completely irrelevant.

The problem with finding a new path forward is you have to find a new path forward. (Insightful) There isn’t a template to follow or a model to emulate. The biggest question I get is, “Who is doing this well, and how can I learn from them?” It is a great question, but the answer is no one. We are all figuring this out together. A great book to read on the season we find ourselves in is   Canoeing the Mountains   by Tod Bolsinger. His premise is we find ourselves in a similar situation to Lewis and Clark when their expedition encountered the Rocky Mountains. They were experienced at navigating rivers, but now they had to learn to climb mountains. I think we’re at a similar crossroads; we can go back down the river, or we can learn how to climb a mountain.

I met this week in Atlanta with a handful of leaders who are intent on becoming mountain climbers, focused on blazing a new path forward. They are asking hard questions about what a church really is, where it meets, and how it connects to a larger church body. They are learning from the progress and mistakes of pioneers who’ve been asking these questions for many years. These weren’t just wild-eyed entrepreneurs, they were leaders from some of the best known churches in the country. Although they are in the minority, I believe these leaders, and others like them, are willing to take the withering criticism, make the costly mistakes, and carve out the uncertain trail that is required for the church to prevail in this completely new season.

Carving a path through the mountains is what I want to do with the rest of my life. I love the church as it has been, but I can’t spend any more time helping it be a better version of what it was. My goal is to find the way forward through meaningful conversations among like minded leaders, focused on discovering church for the new reality. Here are the conversations I want to focus on:

  1. Innovation   rather than imitation
  2. Diversity   in race, gender, age and background
  3. Leaving a   legacy   through the the next generation
  4. Church in the context of the broader   community

I’ll share details soon on how you can join these conversations, but for now I have one question, do you want to paddle back up the river, or do you want to climb the mountains?

Directing For IMAG

"},"hSize":null,"floatDir":null,"html":"","url":"https://vimeo.com/291628917","width":640,"height":360,"providerName":"Vimeo","thumbnailUrl":"https://i.vimeocdn.com/video/727901797_640.jpg","resolvedBy":"vimeo"}" data-block-type="32" id="block-yui_3_17_2_1_1617906242600_4681">
" data-provider-name="Vimeo" id="yui_3_17_2_1_1618958964385_94">
 

What do you think? Share your ideas on Discord or on social media.


Through the.Church.digital, we are helping physical and digital churches better understand the discipleship process, and helping churches and church planters understand this and other decentralized mindset shifts. By taking this quick assessment we can get you connect with a coach, resources and more. Also, check out our Discord Group where we are encouraging people daily. 

Revolutionizing Digital Churches: Embracing Community Over Pulpits
By Jeff Reed December 20, 2024
The church is at a crossroads, facing the need to move beyond traditional, pulpit-focused models and embrace digital ministry as a catalyst for transformation. Digital platforms provide opportunities to foster authentic relationships, empower individuals and reach those beyond physical walls, making the mission of Jesus accessible to a world in need of connection and hope.
The Future of Faith Beyond the Four Walls
By Jeff Reed December 18, 2024
Discover how digital discipleship breaks barriers and redefines spiritual growth. Beyond physical walls, tools like Zoom and Discord create authentic connections and global opportunities to reach those the building never could. The future of discipleship is here—are you ready?
Reshaping Evangelism in the 21st Century
By Simon Diercks December 13, 2024
Explore how digital missions are transforming outreach by meeting people where they are online. From creating vibrant faith communities to fostering genuine connections on digital platforms, this offer endless opportunities for spiritual growth and connection. Discover how innovative approaches are reshaping evangelism for today’s online world.
Can Church Exist on Twitch?
By Leighton Seys December 11, 2024
In a world where faith and technology collide, digital churches on platforms like Twitch are redefining community and discipleship. By meeting people in the spaces they already inhabit, these churches are proving that spiritual growth and authentic connection can thrive in digital spaces.
Digital Discipleship: Bridging the Gap Between Faith and Technology
By Barbara Carneiro November 26, 2024
In a world where digital connections shape relationships, digital discipleship redefines how we share Jesus. By embracing online platforms and fostering trust, we can create meaningful, boundary-respecting spaces for spiritual growth and authentic discipleship.
How Digital Missionaries Handle Privacy and Personal Concerns
By Leighton Seys November 23, 2024
In the evolving landscape of digital ministry, safeguarding privacy is key to building trust. By respecting boundaries, leveraging technology, and navigating platform nuances, digital missionaries create safe spaces for meaningful conversations. These efforts foster genuine relationships and empower discipleship in digital spaces.
Do Digital Missionaries Need to Be Tech Savvy?
By Barbara Carneiro November 21, 2024
In a world increasingly shaped by technology, the potential for digital ministry is vast. From leveraging familiar tools to overcoming tech hesitations, the focus is on building authentic connections. Digital spaces offer unique opportunities for sharing faith and fostering meaningful relationships across any distance.
The Future of Faith
By Warren Bird November 14, 2024
Digital discipleship redefines faith engagement for today’s digital landscape, leveraging technology to foster community, generosity, and deeper relationships online. Through digital missionaries and innovative practices, churches can expand their reach, connect with believers, and develop a clear discipleship pathway that meets people where they actually are.
Success in Digital Minsitry
By Andy Mage November 11, 2024
Digital ministry goes beyond metrics, aiming to inspire growth and foster meaningful connections. Success is seen in moments of transformation, from shared testimonies to active engagement in community spaces. Each interaction becomes an opportunity to impact lives and build lasting friendships.
Building Connections in a Digital World
By Jason Morris November 8, 2024
Digital discipleship transforms how we connect, focusing on defining real friendships and spiritual growth rather than just information-sharing. Using platforms from gaming to social media, it creates spaces for deep, faith-centered relationships that thrive on authentic interactions.
Discipleship in Digital Spaces
By Barbara Carneiro November 6, 2024
Digital spaces are now essential places for connection, offering unique opportunities for digital missionaries to share the gospel and disciple others. We’ll look at how to engage intentionally online through building relationships, hosting virtual events, and sparking deeper faith conversations.
Beyond Boundaries: Embracing the Digital Mission Field
By Craig Whitney October 29, 2024
Digital missionaries are redefining missions outreach by using technology to engage in disciple-making across online platforms. As digital spaces become mission fields, anyone can fulfill a calling without leaving their community. Through mentorship and intentional outreach, these pioneers build impactful connections that extend beyond traditional church walls.
Privacy in Digital Ministry: Building Trust in Online Spaces
By Andy Mage October 25, 2024
Privacy should be a non-negotiable in digital ministry. As faith move online, digital leaders must create spaces where personal stories stay safe. This isn’t about tech alone—it's about trust. By setting clear boundaries, asking permission, and leading vigilantly, we make room for real connection and digital discipleship.
Social Media Is NOT Digital Community
By Jeff Reed October 10, 2024
Social media connects people globally but misses the depth needed for true communities, which thrive on two-way conversations and relational engagement—better achieved through digital communities like Discord or Slack. These platforms foster dialogue, empowerment, and nuanced relationships built on trust. Transitioning followers to these dynamic digital communities leverages social media's reach, creating spaces where authentic interactions can truly flourish.
What Exactly Is a Digital Missionary?
By Jeff Reed September 20, 2024
Digital missionaries use online platforms like WhatsApp, TikTok, and YouTube to share the Gospel with those who may be distant from traditional church settings. As trust in church buildings and pastors declines, many now turn to digital tools for spiritual guidance. Platforms like theChurch.digital support these missionaries by validating, equipping, and mobilizing them for their unique digital ministry, helping them connect with people globally and multiply their efforts for Christ’s Kingdom.
Digital Missionaries and the Future of theChurch.digital
By Jeff Reed September 18, 2024
theChurch.digital is evolving into a digital mission-sending agency, equipping everyday people to become digital missionaries in their unique online contexts. With the concept of Platforms as Places, the organization views platforms like TikTok and YouTube as mission fields and will train digital missionaries through a new 13-week course launching in 2025. Outposts will further support and empower these missionaries, fostering encouragement, exploration, experimentation, and collaboration across digital spaces.
5 Online Ministry Insights from August 2024
By Tom Pounder August 28, 2024
Explore the latest digital ministry trends with theChurch.digital podcast! Discover online care strategies, battle compassion fatigue, and learn from the top innovative churches. Equip yourself with tools and insights to revolutionize your online community outreach.
Investing in Apprentices
By Tom Pounder August 15, 2024
Looking to take your ministry to the next level? Check out a few practical steps to help you connect with others, learn new strategies, and grow your impact online. Whether you're looking for tips, support, or fresh ideas, you'll find everything you need to make your ministry more effective and reach more people. Perfect for anyone eager to make a difference!
How to Share Your Church's Mission Through Digital Communications
By Tom Pounder August 8, 2024
Transform your church's reach by leveraging digital channels like your website, social media, and email to share your mission boldly. Utilize dynamic tools like podcasts, mobile apps, and YouTube to create engaging, mission-focused content that disrupts the norm and unites your community.
Tools Needed to be a Digital Minister
By Tom Pounder August 7, 2024
Whether you're leading a traditional or digital ministry, leveraging tech tools like social media platforms, video conferencing, and church management software revolutionizes effectiveness and impact. But the most important is to remember the heart behind ministry.
Caring for Others Online
By Tom Pounder August 1, 2024
Transform your discipleship efforts by connecting with Stacy Knapp and leveraging online tools. Explore resources like the Digital Bootcamp, Digital Ministry, and The Church Digital's coaching to reach more people for Christ.
5 Online Ministry Insights from July 2024
By Tom Pounder July 31, 2024
The digital ministry scene is buzzing with activity. Here are the latest trends in social media, live streaming, and digital disciple-making to help strengthen your online ministry. Key insights from July 2024 include the power of authenticity, tips to avoid burnout and the potential of unconventional spaces like bars for disciple-making.
Should Your Church Be Using Threads - July 2024 Update
By Tom Pounder July 30, 2024
Can Threads be a new avenue for reaching people for Jesus? Well it's essential to consider several factors. This is revealed by asking the right questions about your audience, content type and engagement rate.
Using AI for Effective Church Social Media Outreach
By Tom Pounder July 25, 2024
Leveraging Artificial Intelligence (AI) can redefine your church's social media presence by generating fast and engaging content, providing instant responses through chatbots, and offering data-driven insights to improve your strategy. These tools ensure consistent, timely, and diverse interactions, breaking down language barriers and building a global community.
MORE ARTICLES
Share by: