6 Reasons to Keep Investing in Online Ministry

jeff • July 18, 2023

Over the course of the past few years, since the height of the pandemic has subsided, there has been an interesting trend that has developed. More and more Churches are abandoning their online ministry to go back to doing Church the way it used to be done before the pandemic. 

The problem with abandoning your online ministry and all the progress you made over the years is that you are abandoning a strategic tool at your Church. Your are essentially giving up on people who found meaningful connection and were developing community with other believers. You are telling them to come in person or don't come at all. That kind of mindset will just turn people away and the tremendous opportunity your Church had to minister to people has now vanished.

Instead of moving backwards in ministry strategy, what would it look like to keep investing in online ministry? What are the reasons for you to keep reaching people online? Here are 6 valuable reasons.

Technology Keeps Developing

We live in an increasing digital and online world. Technology is developing fast and furious. Two years ago it was social audio, then it was the metaverse, and now it is AI and Threads. These are all developments that are designed to help people connect. As technology keeps growing and developing, people are going to continue to use it to connect with other people. And, Churches can use it to continue to get their message of hope about Christ out to others. 

The Average Person Spends about 145 minutes on Social Media Daily

Time is a precious commodity. So it’s a big deal that the average person spends a significant portion of their day ( about 145 minutes ) on social media. Most people go to Church 1-2 times a month today. That is about 3-4 hours a month. Here, people are spending a significantly more amount of time every day on social media! That's huge and it gives Churches and ministries 140+ minutes a week where people can hear about God and learn more about Him.

Over 122 Million People visit YouTube Daily

How many people does your Church reach on a Sunday morning? During the week? On YouTube, there are 122 million people visiting there DAILY! That means over 850 million people visit it throughout the week! When you share sermons, worship songs, Church services, devotionals and other faith related videos on YouTube, more people have the opportunity to hear about Jesus from you in just one day than people coming to your for the whole year! 

Google receives more than 99,000 searches every second

This is every second! That is a lot of people searching a lot of different things. Some of those things are "hope," "Church," By updating your Google Business account and keeping that updated with key words and important information, when people are searching for Churches, yours can show up. In addition, by creating videos that answer questions people in your community (both online and in person) are asking, your Church is more likely to be discovered and checked out by a person. 

People are meeting the Lord and giving their life to Christ

Through live streaming services, online devotionals, Bible Studies and other online ministry opportunities, people are hearing about God online and giving their life to Him. While it may be hard to quantify how many online attendees have gotten baptized over the years, it has happened and continues to happen. Check out Tom's conversation with Brooks Talbott to hear some great baptism stories that began online. 

Online ministries enable community and discipleship throughout the week

A lot of the "in person" Church experience is centered around Sunday morning. However, with online ministry, you enable ministry to happen 24/7...literally. Through online Bible studies, group text messages, platforms like Discord and Facebook, there are countless ministry opportunities throughout the week where people can grow in their faith and connect with others. Check out our blog about how to run an asynchronous community here

Conclusion

Online ministry helps expand your ministry's reach, promotes community, fosters engagement, helps disciples others, ensures continuity, and encourages creative approaches to sharing your message beyond Sunday morning. Keep investing in your online ministry and see how God uses that to help you reach more people for Christ than ever before.

What do you think? What are other reasons why you should keep investing in online ministry?  Share your ideas below or on social media.

Through the Digital Church Network we are helping physical and digital churches better understand the discipleship process, and helping churches and church planters understand this and other decentralized mindset shifts. Joining the DCN is free and be encouraged! 

Looking for a Coach or Guide to help you with social media and other digital ministry tools, take this quick survey  and connect  today. 

 

What do you think? Share your ideas on Discord or on social media.


Through the.Church.digital, we are helping physical and digital churches better understand the discipleship process, and helping churches and church planters understand this and other decentralized mindset shifts. By taking this quick assessment we can get you connect with a coach, resources and more. Also, check out our Discord Group where we are encouraging people daily. 

By Leighton Seys February 2, 2026
For most of church history, mission work had a clear shape. Missionaries went somewhere—another country, another culture, another neighborhood. Their work was visible. Tangible. Easy to affirm. But today, a new kind of missionary is emerging: the digital missionary—streamers, content creators, Discord pastors, gamers, and community-builders ministering in spaces where millions gather every day. And many of them feel deeply alone. Not because their work isn’t meaningful, but because it often goes unrecognized. Churches know how to support missionaries who cross oceans. They’re still learning how to support the ones who cross servers. This blog is about closing that distance—mending the validation gap—so digital missionaries can thrive, not survive. What Is the “Validation Gap”? The validation gap is the space between the significance of the work and the support given to the worker. Digital missionaries often experience: Misunderstanding: “You play games… for Jesus?” Invisibility: Their ministry happens online, so few see it firsthand. Uncertainty: Without structure or support, they wonder if their calling is “real.” Isolation: They shepherd people late at night, across time zones, without teammates. And here’s the truth: Digital missionary work is real ministry. People are coming to Christ in Twitch chats. People ask for prayer at 2am in Discord voice channels. People who would never step inside a church are stepping into livestreams. The mission field has shifted—and the Church is invited to shift with it. How Your Church Can Support Digital Missionaries Below are practical ways any church—small or large—can actively support and affirm its digital missionaries. 1. Publicly Affirm Their Calling Digital missionaries often hear, “Is that really ministry?” Like when God sent Phillip to the Ethiopian eunuch, they have already gone down the road to share Jesus. They feel compelled to go with or without your support. Your church can be the voice that says, “ Yes. Go !” Introduce them to the congregation. Let them share their stories. Pray for them from the stage and include people they are reaching. Include their ministry in your missions reports. If you have not yet had someone share they already do this, ask from the stage. You may have some in the pews who God has called and they need you to tell them to go. Validation is often more powerful than equipment. If you can’t do anything more. Do this. 2. Commission Them Like Any Other Missionary When the church lays hands on someone and sends them, it communicates: You are not alone. We’re behind you. This is kingdom work. A commissioning moment gives digital missionaries the confidence and accountability they need. By joining with them in the mission, you have an opportunity to help mentor and guide them as they go. When you say it’s not real ministry. They are likely to go anyway and not tell you. When they face difficult times, who will be there for them that knows them? Why not your church? 3. Provide Resources and Tools Just as overseas missionaries raise support for flights, housing, and supplies, digital missionaries also need tools: A good microphone Lighting or a webcam A stable PC Software for editing or graphics Internet upgrades A safe, quiet streaming space These aren’t luxuries—they’re ministry tools. Perhaps you have these and could allow them to be used. If not, you can share their ministry tools wish list with the congregation. That is what they are already doing with their community. And people who believe in them when able often contribute to those items. And sometimes just purchase them as a gift. 4. Offer Prayer and Pastoral Care Streaming can be spiritually and emotionally draining. Churches can help by: Assigning a pastor or elder as a regular check-in Creating a prayer team specifically for digital missionaries Encouraging Sabbath and rest rhythms Offering counseling or mental health support if needed Adopting a missionary in a small group or Sunday School class A supported streamer is a healthier, more joyful missionary. Also, a missionary that regularly is talking about ministry and sharing Jesus is going to inspire and encourage others to do the same. It could be a key to helping your whole congregation start to share Jesus online or at least Mon-Sat start having Gospel conversations in your community. 5. Help Build a Moderation Team Moderators are the deacons/greeters of the digital mission field. Your church can: Recruit trustworthy members Train them in digital hospitality Help establish safety guidelines Support them as they serve alongside the streamer Regularly watch them to increase viewership Have feedback conversations about what is good, bad, or missing This turns digital mission work from a one-person show into a team ministry. You don’t need to have all the skills of the streamer. You just need to have a heart to support them and God’s calling on them. 6. Provide Financial Support This doesn’t need to be large. Even small contributions communicate value. Options include: Monthly missions support One-time grants for equipment Covering software subscriptions Funding special outreach streams or events Your support makes the ministry sustainable. Ask them what their needs are. They will be much smaller than any foreign missionary or church plant. You can 10x your churches impact with 1/10th the investment. 7. Celebrate Digital Wins Share stories from the digital mission field just like you would from a global mission trip: Testimonies from viewers Prayer requests from chat Stories of first-time Bible readers Milestones like Twitch Affiliate or Partner Celebration closes the validation gap. The closer to the event the greater the impact will be. So, look for where these can be shared. Share in emails, websites, social media and on Sundays. You can set the guidelines. They can create the post. 8. Integrate This Ministry Into the Life of the Church Digital ministry isn’t a side gig—it’s an extension of your church. Invite the digital missionary to teach about online outreach Host gaming nights or digital missions Sundays Include digital community in small groups Let youth and young adults get involved This is a bridge for generations. Let this happen organically. As one person grows and shares their ministry others will naturally feel calling of their own. Become a church that says, “ Yes and… ” The Mission Field Has Expanded—Let’s Not Fall Behind The apostle Paul used Roman roads to spread the gospel. The Reformers used the printing press. Today’s missionaries use Twitch, TikTok, Discord, and YouTube. The gospel always finds the roads people travel. As a church, you have the unique opportunity to mend the validation gap and empower digital missionaries who are reaching people your church may never meet in person. When you support them, you’re not just encouraging a streamer—you’re sending laborers into a global digital harvest.
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