You may or may not be aware of the latest craze in mobile content known as Quibi. The idea behind it is focused original content with short episodes that is made specifically for consumption on a mobile platform. Every episode is roughly 7 and a minutes of storytelling and shows range from comedy to drama featuring Liam Hemsworth, Anna Kendrick, Christoph Waltz, and more. My mobile phone plan has given me free access to the network, and the content is not for the faint of heart. Even so, there is much to be learned from the possibilities of what we, the Church, could learn from Quibi in regards to making great content built specifically for mobile devices:
- Shorter is better: Imagine if you could condense your message down to a single point with an action step, or maybe just break up your three point sermon into individual studies. Either way, the content is way more focused. You would retain attention better for seven solid minutes, as opposed to 35-45 minute studies. Better yet, it makes your content more shareable and rewatchable if it’s meaningful. Trey Van Camp has been experimenting with this strategy for some time. You may want to take a peak and see how you can apply it.
- Portrait or Landscape: One of the fun things about Quibi is that it doesn’t matter how you hold your phone. Content works both ways. This is a stylistic approach in terms of how their app functions, but what if we thought this way for visuals and audio. You need to keep your first audience in mind: the mobile user. Most of your congregation is consuming your content utilizing mobile devices. Rather than just shooting everything for a television or computer experience, consider how you’re catering to mobile in post production. Vous Church has been integrating this shooting style into their messages quite well.
- One and Done: Each show is just one season. It tells one story, and gives the show creator and actors the freedom to move on. They can utilize spin-offs to tell more detailed stories about specific characters, but the platform and creators are not under an obligation to make more. This is great for the audience as well! The writer is headed in a specific direction with an end in mind. Churches will create entire sermon series with a great beginning, but little thought about the cohesion between each message and especially with little thought to an end in mind. The exception that I’ve seen to this is a capital campaign. You can design a short teaching curriculum, YouTube series, or Podcast with a specific end in mind. Each episode can build on the last and take your audience on a journey that will leave them with a specific action step or learning experience. The best part is, once it’s over, you’re not obligated to provide another one. You can move on. You’re already familiar with this. We’ve been calling it Small Group content for years. Why not do something that is evangelistic in nature and market the heck out of it?
Quibi is still in its infancy, but it is the first to show us how culture is considering shorter content for a mobile audience. This is the next frontier for church online content to shine. How will your church consider leveraging mobile content to equip your congregation or reach your community?