Bringing Evangelism into our Communities and the Metaverse

This article originally appeared on  Leadership Network . 

The innovators doing ministry in virtual reality have discovered that evangelistic conversations are easy in the metaverse. One reason is that people will talk about most things in the metaverse. Regardless of what they believe, people don’t seem to have a problem talking about their beliefs in public virtual spaces.

From Scripture, we know that scattered seeds do not always produce fruit. In Matthew 13, Jesus tells the parable of the farmer whose seeds fell on a footpath, in shallow soil, among thorns, and under the hot sun. Only a tiny percentage fell on fertile ground. If all the seeds were equally scattered, then only 20% found suitable soil for growth. Interestingly, only 20% of Americans are active in a church today.

Does the gospel need to change to become more effective? Since Jesus is the same yesterday, today, and forever, I doubt that’s the case. Some methods may need to adjust as we move evangelism into digital and metaverse spaces. The word “pre-evangelism” has surfaced to describe how we get people to see value in our conversations about Jesus. Christianity, in general, has a P.R. problem today, and it may need to be solved at the individual level. Dave Ferguson and Jon Ferguson have developed the “B.L.E.S.S.” practices to guide individuals to be missionaries in their communities:

B – Begin in Prayer
L – Listen
E – Eat Together
S – Serve
S – Share My Story

Through B.L.E.S.S., the Ferguson brothers are seeing individuals build relational equity with people in their lives. Note that the evangelism part of B.L.E.S.S. is not at the beginning but at the end (“Share My Story”). You begin developing relationships by listening to people, sharing a meal, and serving others. The expectation is that you have three different interactions with someone before you share your story. Plus, you are praying for the individual upfront. The goal is not to invite someone into a church building but to conversationally share your personal story of Jesus.

There is only so far that church leaders can go in sharing Jesus. The power, therefore, is not in an organization but with individuals. The greatest opportunity you have to reach people is already sitting in your pews. What if we moved our focus from getting people into the church building to empowering those already attending to build relationships with those around them? What would it look like to equip everyone in your church with B.L.E.S.S.?

The B.L.E.S.S. framework is groundbreaking in its simplicity of reaching people physically. But what would it look like to utilize B.L.E.S.S. to connect with people in digital and virtual spaces? How can we use digital tools to connect with people who are not physically connected? Imagine how to modify some of the B.L.E.S.S. simple activities to work in the metaverse. For example, there’s not much difference between physically and digitally listening. Obviously, eating together will need to look different. Yet, there are other ways we can create connections and build relationships.

What do you think?  Share your ideas below or on social media.

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