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EP289 - Jeff Talks Beer, Multiplication, and the Digital Church



Navigating Digital Multiplication and Fostering Global Church Leadership

The Church Digital Podcast is brought to you by Riverside.

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### Rethinking Ministry in the Digital Age

Jeff Reed invites us to deeply reflect on the transformation of church dynamics in the digital context. He shares his experiences and the economic challenges he faced managing a Christian store, emphasizing how those situations served as a catalyst for his digital ministry journey. Jeff advocates for a paradigm shift in how we perceive and operate church functions online, closely aligning with the fundamental Biblical principles and embracing the distinctive opportunities provided by the digital world.

### The Essence of Multiplication

The episode delves into the vital role of multiplication in church growth. Jeff passionately argues for the significance of mentoring and empowering the upcoming generation of church leaders. His dedication is rooted in the philosophy that true growth comes from nurturing selfless, God-centered leadership rather than pursuing personal or organizational gain.

### Deepening Digital Discipleship and Community

Jeff emphasizes that the digital sphere is not merely a platform for sermon distribution, but a fertile ground for cultivating genuine community and engaging in meaningful discipleship. He references 'The Other Half of Church' to corroborate the science-backed notion that the strength of discipleship is exponentially magnified within communal bonds, even when facilitated online.

### Vision for the Metaverse’s Role in Church Planting Looking forward,

Jeff touches on the burgeoning potential of the metaverse in revolutionizing church planting strategies. He envisions a future where the digital landscape hosts a plethora of small, relational churches that prioritize discipleship and are designed to proliferate and make a global impact.

### Conclusion: A Clarion Call for a Paradigm Shift In conclusion,

Jeff calls for church leaders and digital missionaries to embrace the inherent complexities of church expansion in digital spaces. He urges a collective mindset shift from building monolithic entities towards fostering a network of smaller, interconnected churches. This approach champions relationships and discipleship at its core, inviting an iterative process of ongoing community building and leadership development that transcends traditional boundaries and paves the way for substantial kingdom work in the digital age.


  • 00:00 Jeff talks to church digital family weekly.
  • 08:21 Horror story of Easter work leads change.
  • 14:08 Ybor City & Whitebeard's Unconventional Ministry.
  • 19:54 Join our community at
  • 24:55 Fashion company redefines marketing for Gen Z.
  • 27:06 Early church dispersed, spreading ideas, digital space.
  • 34:28 Seeking next generation leaders for church digital.
  • 38:11 Mark prioritizes Nerd Culture Ministry over personal gain.
  • 47:00 Lost money in business, but led to 100 conversions.
  • 50:27 Supporting grief through community and faith resources.
  • 57:31 Reaching people in South Africa requires local understanding.
  • 01:05:40 Upcoming podcast plans, lots of exciting content.

Host: Jeff Reed
Founder, The Church Digital


  1. How does Jeff Reed’s philosophy on The Church Digital align with traditional views on church growth, and where does it diverge?
  2. What unique challenges did Jeff face when integrating physical evangelism efforts at the c28 store with his digital ministry ambitions?
  3. Considering Jeff's 106-hour Easter 2011 horror story, how can church leaders ensure that their passion for ministry does not lead to burnout?
  4. Jeff speaks about the importance of being less so God can become more, as per John 3:30. How can church leaders practice this selflessness in the context of growing digital congregations?


We know these conversations out there are hard. Even the best of churches haven't figured out... If this podcast is helping you and your church work through what Church Online is, then help us impact other churches! Take a moment and leave us a brief review!

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Feedback on the podcast is vital as well. Leave comments on the podcast, or comment on this post! I'd love to know your thoughts and how we can serve your church better.

Love you all! Praying for your Churches and your Ministry Online.

Jeff Reed

20 Spring Time Social Media Posts Your Church Can Share
Exploring Authentic Faith

About Author

Jeff Reed
Jeff Reed

With about 20 years experience serving the church in the digital/technological realm, Jeff loves working with churches. As passionate about Discipleship as he is Technology, Jeff uses his passion to help Churches develop technology systems to bring people far from God closer to him. Oh, and he loves Digital Church & Church Online.

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