Church Online Is More Than Your Sunday Service, Online

Andy Mage • May 25, 2019

In recent months we've talked about the idea of "Omnichannel", even describing it "Omnichurch." Dave Adamson's written about it on FoxNews, and we have discussed the Omnichurch in greater detail here on the blog. Omnichannel is a communications strategy that unites all our communication channels towards one idea in context of content. It tears down communications silos, actually focusing communications coming out of a company, organization or church. And what is the largest communication coming out of most churches weekly? The sermon.

But Eric recently brought up a new concept that's worth exploring. The idea is Unified Commerce.  And while these are business terms, the strategies can definitely help the church. Let's unpack "Unified Commerce", quoting NChannel.com.

Today’s shoppers want to buy anywhere, receive anywhere, and return anywhere. If they buy online, they want to return in-store. If an item is out-of-stock in-store, the [physical location] sales associate should be able to order something online for them.

...

This type of experience isn’t easy to achieve. Business should share real-time data across the organization and your systems. Unified commerce aims to make the possible.

The idea of Omnichannel is focused really just on Communication channels. In church settings, the conversation of Omnichannel has really been centered around the sermon, getting mass exposure of the sermon in live services, church online, sermon archive, social media, podcasting, etc.

But there's more to church than a sermon, right?

This is where Unified Commerce comes in. (Man, I don't like the "commerce" term here)... This is where Unified Experience comes in. Let's start here: what often makes church, church? Not just the weekend service. The entire church experience? Here's a basic overview:

  • Sermon & Musical Worship
  • Groups/Biblical Community
  • Serving On-Campus, Locally, Globally
  • Personal Mission of Evangelism/Discipleship

Most churches have some sort of strategy like this, commonly called a discipleship process , that allows the church to set a goal for the church member to reach for. This discipleship process is simply focused in helping people become a biblical disciple of Christ, as the individual church defines "disciple."

Per Matthew 28, the goal of every church is to make disciples.  The goal of Church Online should be making disciples utilizing online resources. But if we look at the church through the lens of Unified Experience, we now understand that the church can disciple people seamlessly integrating physical as well as online, regardless of whether they attend at a physical campus, digital campus, or a combination of both. Want a practical example? Here's Eric Geiger from EP009 of The Church Digital Podcast.

So if it's truly a Unified Experience. If you take Omnichannel church, that idea, to the furtherest point. Yet you're committed to a discipleship process. Essentially, you'd have both. You'll believe in the tools [Omnichannel, Church Online] and you have a [discipleship] process.

You could have somebody who every week they watch at home every single week. That's the service they attend, right? Their next step is to be in a group and they show up on Tuesday nights to a physical group. Then their next step is to serve or to do outreach in the city... Truly Omnichannel, Unified Experience Church can ebb and flow between physical and online environments throughout the whole [discipleship] process.

The wrestling is most people when they hear Online Church, they're only thinking the weekend service. They're only thinking one step of the discipleship process. They're not thinking the whole thing.

Simply put, Church Online is more than your weekend service. Church Online does have an opportunity to expand your reach across the Internet. That being said, some churches are only interested in impacting people locally, within a specified region. For those churches, Church Online is still essential as we have an opportunity to create a Unified Experience across the church and Church Online, allowing people to become, and create, disciples physically and digitally.

There is no "single strategy" that will make Church Online work for your church. But Church Online can definitely complement your church's discipleship process, helping you disciple people whether physically, digitally, or both.

What do you think? Share your ideas on Discord or on social media.


Through the.Church.digital, we are helping physical and digital churches better understand the discipleship process, and helping churches and church planters understand this and other decentralized mindset shifts. By taking this quick assessment we can get you connect with a coach, resources and more. Also, check out our Discord Group where we are encouraging people daily. 

By Leighton Seys February 2, 2026
For most of church history, mission work had a clear shape. Missionaries went somewhere—another country, another culture, another neighborhood. Their work was visible. Tangible. Easy to affirm. But today, a new kind of missionary is emerging: the digital missionary—streamers, content creators, Discord pastors, gamers, and community-builders ministering in spaces where millions gather every day. And many of them feel deeply alone. Not because their work isn’t meaningful, but because it often goes unrecognized. Churches know how to support missionaries who cross oceans. They’re still learning how to support the ones who cross servers. This blog is about closing that distance—mending the validation gap—so digital missionaries can thrive, not survive. What Is the “Validation Gap”? The validation gap is the space between the significance of the work and the support given to the worker. Digital missionaries often experience: Misunderstanding: “You play games… for Jesus?” Invisibility: Their ministry happens online, so few see it firsthand. Uncertainty: Without structure or support, they wonder if their calling is “real.” Isolation: They shepherd people late at night, across time zones, without teammates. And here’s the truth: Digital missionary work is real ministry. People are coming to Christ in Twitch chats. People ask for prayer at 2am in Discord voice channels. People who would never step inside a church are stepping into livestreams. The mission field has shifted—and the Church is invited to shift with it. How Your Church Can Support Digital Missionaries Below are practical ways any church—small or large—can actively support and affirm its digital missionaries. 1. Publicly Affirm Their Calling Digital missionaries often hear, “Is that really ministry?” Like when God sent Phillip to the Ethiopian eunuch, they have already gone down the road to share Jesus. They feel compelled to go with or without your support. Your church can be the voice that says, “ Yes. Go !” Introduce them to the congregation. Let them share their stories. Pray for them from the stage and include people they are reaching. Include their ministry in your missions reports. If you have not yet had someone share they already do this, ask from the stage. You may have some in the pews who God has called and they need you to tell them to go. Validation is often more powerful than equipment. If you can’t do anything more. Do this. 2. Commission Them Like Any Other Missionary When the church lays hands on someone and sends them, it communicates: You are not alone. We’re behind you. This is kingdom work. A commissioning moment gives digital missionaries the confidence and accountability they need. By joining with them in the mission, you have an opportunity to help mentor and guide them as they go. When you say it’s not real ministry. They are likely to go anyway and not tell you. When they face difficult times, who will be there for them that knows them? Why not your church? 3. Provide Resources and Tools Just as overseas missionaries raise support for flights, housing, and supplies, digital missionaries also need tools: A good microphone Lighting or a webcam A stable PC Software for editing or graphics Internet upgrades A safe, quiet streaming space These aren’t luxuries—they’re ministry tools. Perhaps you have these and could allow them to be used. If not, you can share their ministry tools wish list with the congregation. That is what they are already doing with their community. And people who believe in them when able often contribute to those items. And sometimes just purchase them as a gift. 4. Offer Prayer and Pastoral Care Streaming can be spiritually and emotionally draining. 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Your church can: Recruit trustworthy members Train them in digital hospitality Help establish safety guidelines Support them as they serve alongside the streamer Regularly watch them to increase viewership Have feedback conversations about what is good, bad, or missing This turns digital mission work from a one-person show into a team ministry. You don’t need to have all the skills of the streamer. You just need to have a heart to support them and God’s calling on them. 6. Provide Financial Support This doesn’t need to be large. Even small contributions communicate value. Options include: Monthly missions support One-time grants for equipment Covering software subscriptions Funding special outreach streams or events Your support makes the ministry sustainable. Ask them what their needs are. They will be much smaller than any foreign missionary or church plant. You can 10x your churches impact with 1/10th the investment. 7. Celebrate Digital Wins Share stories from the digital mission field just like you would from a global mission trip: Testimonies from viewers Prayer requests from chat Stories of first-time Bible readers Milestones like Twitch Affiliate or Partner Celebration closes the validation gap. The closer to the event the greater the impact will be. So, look for where these can be shared. Share in emails, websites, social media and on Sundays. You can set the guidelines. They can create the post. 8. Integrate This Ministry Into the Life of the Church Digital ministry isn’t a side gig—it’s an extension of your church. Invite the digital missionary to teach about online outreach Host gaming nights or digital missions Sundays Include digital community in small groups Let youth and young adults get involved This is a bridge for generations. Let this happen organically. As one person grows and shares their ministry others will naturally feel calling of their own. Become a church that says, “ Yes and… ” The Mission Field Has Expanded—Let’s Not Fall Behind The apostle Paul used Roman roads to spread the gospel. The Reformers used the printing press. Today’s missionaries use Twitch, TikTok, Discord, and YouTube. The gospel always finds the roads people travel. As a church, you have the unique opportunity to mend the validation gap and empower digital missionaries who are reaching people your church may never meet in person. When you support them, you’re not just encouraging a streamer—you’re sending laborers into a global digital harvest.
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