Years ago, after the 2016 election, Facebook made major changes to what kind of content they were gonna let people see. While they boasted the most people on any social media platform, they wanted to drag down the reach of "Pages" and increase the reach of "Groups" and encourage people to talk to people.
Because of the changes they made, your Facebook Page for your church will not be seen nearly enough by the people who like it. In fact, stats show that it is about 10% of the people who like your Page will actually see your content. With the stats so low, it is even harder for your Church to reach people who don't even know about your Page. But, all is not lost. There are ways for people to see your Church's Facebook Page.
How to Get More People Coming to Your Page
Even though it’s difficult for your people to see it, there are ways you can encourage them to see your Page. Here are 5 ways:
Engage in comments. People will say things on your post. Every time someone comments on a post, reply to them. When you do that, Facebook's algorithm says, "hey, people are engaging, we are going to allow more people to see it." That is why it is important to reply to people's comments.
Share real people doing real things. While most content can get overlooked and not engaged with much, whenever you share people doing real things, it always gets more engagement. People don't want to see stock photos. They want to see people they go to Church with or in their neighborhood doing real things. Some of those things are baptisms, serving events, and Church events. Take pictures doing these events and share them on Facebook.
Run Facebook ads. Facebook has become more of a pay to play platform. That means, organic reach has become less and the way to get noticed is through Ads. Create ads that promote your page or specific posts. It could be about an event you are hosting, a faith encouragement or about your Church services in the area. You can target your area and share.
Go live. At the beginning of the pandemic, when everyone was home all the time, going live was a great way to interact and engage with people in your Church and community. Facebook really promoted those times and while it is not as popular as it used to be, going live is a great way to grab attention and get a good amount views quickly. You can let people who already follow your Page know when you're going live beforehand so they tune in.
Create Reels. Reels isn't just for Instagram. Facebook has them as well. And, just like in Instagram, Facebook promotes Reels on the platform more than other content. Reels gives you a real opportunity to create different, more creative content in a short form video format that will draw attention, especially with new people who haven't currently liked your Page yet.
While it may seem frustrating at times to get people coming to your Church's Facebook Page, it is still possible. After all, Facebook has the most active monthly users. There is a lot of potential there still to reach more people with the hope of Christ. Keep examining and analyzing what is working on your Page and seek to do more of it while also experimenting with new ideas such as Reels and live videos. The more you can do that, the greater the chances are that you can get more people coming to your Church's Facebook Page.
What do you think? What are other ways you've discovered to get more people seeing your Church's Facebook Page? Share your ideas below or on social media.
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