Can We Disciple Online? A Deep Dive on Send's Church Planting Manifesto

March 17, 2019

Well, Church, we're wrapping up our little academic experiment. Ed Stetzer & the Send Institute released a "Church Planting Manifesto" , with guidelines and directives for Church Plants to launch stably and healthily. Of course, anytime we're talking Discipleship in the Church I immediately think Church Online. That being said, I leaned into the hypothesis: Can Send Institute's Manifesto be applied to Church Online? Taken a step further, can Church Online be used to Plant Churches?  We've already discussed #1-8 of Send Manifesto's 12 points in previous blog posts. Go back and read thru to catch up. Today we're finishing off #9-12 by examining Send Institute's drive towards church-driven discipleship, and how Church Online can play an instrumental role.

(Italics included below the main points are   direct quotes from the Manifesto's PDF. Download to get Send Institutes full take.)

09. Healthy communication and collaboration among groups, especially at local levels, is an essential dynamic for multiplication.

Church Planting Manifesto:   The ideas of free enterprise and start-up culture are useful for innovation, but has often created an isolationist mentality... We believe that when church planters and leaders communicate and collaborate... a more conducive environment is created for the Spirit of God.

Does it work for Church Online:  Church Online, too, can struggle with start-up culture and we've talk before about the struggle of church-in-isolation. But the big win here is collaboration. Communication. Working with others. American Churches can struggle to collaborate with other organizations. Oftentimes, the knee-jerk (and errant) reaction is to circle the wagons and hire an expert to represent the church on any given issue. If Churches embrace "doing ministry" via Church Online, they'll discover this philosophy will become a lid to ministry, especially in context of Online. Rather than hiring experts, continually centralizing ministry at the physical campuses, Churches need to work to decentralize their ministry... therefore by  decentralizing the church's ministry into people regardless of their location, suddenly Church Online's ministry opportunities have ample opportunities to collaborate locally, regionally, or nationally.  Church Online's privity to micro-locations will thrive in a collaborative, decentralized environment. A centralized environment will eventually cause the micro-locations to choke.


10. Regular and ongoing evaluation of mission strategies, structures, and systems is necessary for contextually-appropriate methods and models.

Church Planting Manifesto:  The successes of the past can often be our greatest hindrances for the necessary discoveries of the future.

Does it work for Church Online:  Ever feel like Church is stuck in a rut? Like you're doing the same thing over and over?  Leonard Sweet was quoted on Facebook recently : " In the 60 times Paul uses the term “ekklesia” in his letters, Paul never uses the word “ekklesia” to refer to a church building."  Maybe it's time to re-think church. Church Online has the potential to be a missional strategy, a system to engage contextually with a whole other type of person. 

There are people in this world who will not walk through a door of a physical church.  Using Church Online to create disciples enables us to reach people that would not be reached by our church locations. Evangelism in the future does not happen in cathedrals and temples, but in living rooms and homes. Discipleship thru Church Online is the key to reaching future Americans. If it's not being considered for "contextually appropriate methods and models" then the Church is operating with one hand tied behind their back, severely limiting the resourcing capacities available to them.


11. Mobilization for mission is rooted in a hopeful belief in the progress and future reality of God’s completed work and the renewal of all things.

Church Planting Manifesto:   We affirm that the decline of church membership over the last few decades is one of the useful metrics to gauge the climate of North American spirituality. But church membership decline is merely one narrative among many others that motivate the Body of Christ to greater mission work.

Does it work for Church Online:  Leaving are the days when Church had influence in their communities. The question Church should be asking now is "if we were gone, would our neighborhoods even miss us?" Vision, within Church as well as Church Online, is very useful in mobilizing people. What better vision to mobilize them, though, than to share the Gospel? It may be simplistic, but discipleship in its core form would best be suited as the core of Church Online. Truthfully, the Gospel can only bring about the Revival that America is in such great need for, regardless of whether the Churches are physical, or virtual.


12. Men and women leading in mission—from different racial, ethnic, and socioeconomic backgrounds—is a demonstration of the power of the gospel.

Church Planting Manifesto:   We affirm that God has sovereignly allowed high levels of diversity to descend upon North America as part of his plan to raise up new disciples and new churches. All movements must continue to look to Jesus and the New Testament pattern for how to disciple and release both men and women into mission.

Does it work for Church Online:  Yes! Church, when it's done well, should have blinders on for racial, ethnic, and socioeconomic backgrounds! The good news is that Church Online at some level is a mirror of Church. If Church is accepting, so will Church Online. Is there a place for women in Church Online? Of course!

{{cta('d0831845-fbad-4523-b1b4-9c8b48e4cc45','justifyright')}}If a Church follows a discipleship model, suddenly the people who attend our church services are trained and empowered with the Gospel, ready to share with their friends and co-workers. If the Church utilizes Church Online into their Discipleship strategy, then now the people can utilize the Internet to connect with friends and family from out of town, connecting them into the Church's Online Discipleship Pathway. For more on how a Church can utilize Church Online to create a Discipleship Pathway, check out our eBook: What Happens When Church Online Grows Up?


So, after three blog posts and twelve points, can the Church Planting Manifesto be the guidelines for an effective Church Online? I think so. Church Online operates best when it's not about broadcasting personalities or brands, but when it's distributing the Gospel over a virtual network, discipling people across the city or around the world. In this situation, which is typically the heart of Church Plants, Church Online operates best when it's held to these Church Planting standards.

However, as we've stated several times, Church Online is really a mirror. It reflects the characteristics of the parent Church. Question, when a church doesn't like Church Online, are they really disappointed by the "consumer-driven" model that they don't like about themselves?  Maybe it's time to change it?

Church, take a chance on Church Online. See it as an opportunity to reclaim discipleship in the Church. To the Send Institute, thank you for challenging Churches to refocusing us on what's important.

What do you think? Share your ideas on Discord or on social media.


Through the.Church.digital, we are helping physical and digital churches better understand the discipleship process, and helping churches and church planters understand this and other decentralized mindset shifts. By taking this quick assessment we can get you connect with a coach, resources and more. Also, check out our Discord Group where we are encouraging people daily. 

Revolutionizing Digital Churches: Embracing Community Over Pulpits
By Jeff Reed December 20, 2024
The church is at a crossroads, facing the need to move beyond traditional, pulpit-focused models and embrace digital ministry as a catalyst for transformation. Digital platforms provide opportunities to foster authentic relationships, empower individuals and reach those beyond physical walls, making the mission of Jesus accessible to a world in need of connection and hope.
The Future of Faith Beyond the Four Walls
By Jeff Reed December 18, 2024
Discover how digital discipleship breaks barriers and redefines spiritual growth. Beyond physical walls, tools like Zoom and Discord create authentic connections and global opportunities to reach those the building never could. The future of discipleship is here—are you ready?
Reshaping Evangelism in the 21st Century
By Simon Diercks December 13, 2024
Explore how digital missions are transforming outreach by meeting people where they are online. From creating vibrant faith communities to fostering genuine connections on digital platforms, this offer endless opportunities for spiritual growth and connection. Discover how innovative approaches are reshaping evangelism for today’s online world.
Can Church Exist on Twitch?
By Leighton Seys December 11, 2024
In a world where faith and technology collide, digital churches on platforms like Twitch are redefining community and discipleship. By meeting people in the spaces they already inhabit, these churches are proving that spiritual growth and authentic connection can thrive in digital spaces.
Digital Discipleship: Bridging the Gap Between Faith and Technology
By Barbara Carneiro November 26, 2024
In a world where digital connections shape relationships, digital discipleship redefines how we share Jesus. By embracing online platforms and fostering trust, we can create meaningful, boundary-respecting spaces for spiritual growth and authentic discipleship.
How Digital Missionaries Handle Privacy and Personal Concerns
By Leighton Seys November 23, 2024
In the evolving landscape of digital ministry, safeguarding privacy is key to building trust. By respecting boundaries, leveraging technology, and navigating platform nuances, digital missionaries create safe spaces for meaningful conversations. These efforts foster genuine relationships and empower discipleship in digital spaces.
Do Digital Missionaries Need to Be Tech Savvy?
By Barbara Carneiro November 21, 2024
In a world increasingly shaped by technology, the potential for digital ministry is vast. From leveraging familiar tools to overcoming tech hesitations, the focus is on building authentic connections. Digital spaces offer unique opportunities for sharing faith and fostering meaningful relationships across any distance.
The Future of Faith
By Warren Bird November 14, 2024
Digital discipleship redefines faith engagement for today’s digital landscape, leveraging technology to foster community, generosity, and deeper relationships online. Through digital missionaries and innovative practices, churches can expand their reach, connect with believers, and develop a clear discipleship pathway that meets people where they actually are.
Success in Digital Minsitry
By Andy Mage November 11, 2024
Digital ministry goes beyond metrics, aiming to inspire growth and foster meaningful connections. Success is seen in moments of transformation, from shared testimonies to active engagement in community spaces. Each interaction becomes an opportunity to impact lives and build lasting friendships.
Building Connections in a Digital World
By Jason Morris November 8, 2024
Digital discipleship transforms how we connect, focusing on defining real friendships and spiritual growth rather than just information-sharing. Using platforms from gaming to social media, it creates spaces for deep, faith-centered relationships that thrive on authentic interactions.
Discipleship in Digital Spaces
By Barbara Carneiro November 6, 2024
Digital spaces are now essential places for connection, offering unique opportunities for digital missionaries to share the gospel and disciple others. We’ll look at how to engage intentionally online through building relationships, hosting virtual events, and sparking deeper faith conversations.
Beyond Boundaries: Embracing the Digital Mission Field
By Craig Whitney October 29, 2024
Digital missionaries are redefining missions outreach by using technology to engage in disciple-making across online platforms. As digital spaces become mission fields, anyone can fulfill a calling without leaving their community. Through mentorship and intentional outreach, these pioneers build impactful connections that extend beyond traditional church walls.
Privacy in Digital Ministry: Building Trust in Online Spaces
By Andy Mage October 25, 2024
Privacy should be a non-negotiable in digital ministry. As faith move online, digital leaders must create spaces where personal stories stay safe. This isn’t about tech alone—it's about trust. By setting clear boundaries, asking permission, and leading vigilantly, we make room for real connection and digital discipleship.
Social Media Is NOT Digital Community
By Jeff Reed October 10, 2024
Social media connects people globally but misses the depth needed for true communities, which thrive on two-way conversations and relational engagement—better achieved through digital communities like Discord or Slack. These platforms foster dialogue, empowerment, and nuanced relationships built on trust. Transitioning followers to these dynamic digital communities leverages social media's reach, creating spaces where authentic interactions can truly flourish.
What Exactly Is a Digital Missionary?
By Jeff Reed September 20, 2024
Digital missionaries use online platforms like WhatsApp, TikTok, and YouTube to share the Gospel with those who may be distant from traditional church settings. As trust in church buildings and pastors declines, many now turn to digital tools for spiritual guidance. Platforms like theChurch.digital support these missionaries by validating, equipping, and mobilizing them for their unique digital ministry, helping them connect with people globally and multiply their efforts for Christ’s Kingdom.
Digital Missionaries and the Future of theChurch.digital
By Jeff Reed September 18, 2024
theChurch.digital is evolving into a digital mission-sending agency, equipping everyday people to become digital missionaries in their unique online contexts. With the concept of Platforms as Places, the organization views platforms like TikTok and YouTube as mission fields and will train digital missionaries through a new 13-week course launching in 2025. Outposts will further support and empower these missionaries, fostering encouragement, exploration, experimentation, and collaboration across digital spaces.
5 Online Ministry Insights from August 2024
By Tom Pounder August 28, 2024
Explore the latest digital ministry trends with theChurch.digital podcast! Discover online care strategies, battle compassion fatigue, and learn from the top innovative churches. Equip yourself with tools and insights to revolutionize your online community outreach.
Investing in Apprentices
By Tom Pounder August 15, 2024
Looking to take your ministry to the next level? Check out a few practical steps to help you connect with others, learn new strategies, and grow your impact online. Whether you're looking for tips, support, or fresh ideas, you'll find everything you need to make your ministry more effective and reach more people. Perfect for anyone eager to make a difference!
How to Share Your Church's Mission Through Digital Communications
By Tom Pounder August 8, 2024
Transform your church's reach by leveraging digital channels like your website, social media, and email to share your mission boldly. Utilize dynamic tools like podcasts, mobile apps, and YouTube to create engaging, mission-focused content that disrupts the norm and unites your community.
Tools Needed to be a Digital Minister
By Tom Pounder August 7, 2024
Whether you're leading a traditional or digital ministry, leveraging tech tools like social media platforms, video conferencing, and church management software revolutionizes effectiveness and impact. But the most important is to remember the heart behind ministry.
Caring for Others Online
By Tom Pounder August 1, 2024
Transform your discipleship efforts by connecting with Stacy Knapp and leveraging online tools. Explore resources like the Digital Bootcamp, Digital Ministry, and The Church Digital's coaching to reach more people for Christ.
5 Online Ministry Insights from July 2024
By Tom Pounder July 31, 2024
The digital ministry scene is buzzing with activity. Here are the latest trends in social media, live streaming, and digital disciple-making to help strengthen your online ministry. Key insights from July 2024 include the power of authenticity, tips to avoid burnout and the potential of unconventional spaces like bars for disciple-making.
Should Your Church Be Using Threads - July 2024 Update
By Tom Pounder July 30, 2024
Can Threads be a new avenue for reaching people for Jesus? Well it's essential to consider several factors. This is revealed by asking the right questions about your audience, content type and engagement rate.
Using AI for Effective Church Social Media Outreach
By Tom Pounder July 25, 2024
Leveraging Artificial Intelligence (AI) can redefine your church's social media presence by generating fast and engaging content, providing instant responses through chatbots, and offering data-driven insights to improve your strategy. These tools ensure consistent, timely, and diverse interactions, breaking down language barriers and building a global community.
MORE ARTICLES
Share by: