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Episode 182: Jeff Hook & The Personalization of Discipleship via AI and Machine Learning



Thanks to the global pandemic, churches around the world have made leaps and bounds, digitally. Even, as aggressive as, the church has been in forging new digital and phygital (tm) strategies, let me tell you some terms they’re not yet taking seriously: Artificial Intelligence, Machine Learning.

The future of not only church, but tech in general, is centered around this idea of personalization. Using data openly available to craft messages, training, and discipleship specifically for individuals. I know what you’re thinking. “Data is so boring.” But data coupled with some AI and Machine Learning? Groundbreaking potential as we tailor our teachings and resources specifically for the people.

Artificial Intelligence. Machine Learning. It’s not The Matrix quite yet. Let’s learn how these things can be used to the church’s advantage.

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Guest: Jeff Hook
Communitas Tech, CEO
Facebook // LinkedIn

Host: Jeff Reed
Twitter // Facebook // Instagram // LinkedIn


We know these conversations are out there are hard. Even the best of churches haven't figured out... If this podcast is helping you and your church work through what Church Online is, then help us impact other churches! Take a moment and leave us a brief review!

By leaving a positive ranking and review of THECHURCH.DIGITAL PODCAST on iTunes, you're helping to get this podcast in front of new people who are most likely asking the same questions you are. Head over to that Ratings & Review section on iTunes and drop a good word for us!

Feedback on the podcast is vital as well. Leave comments on the podcast, or comment on this post! I'd love to know your thoughts and how we can serve your church better.

Love you all! Praying for your Churches and your Ministry Online.

Jeff Reed

Season 2, Episode 181: Theo Davis & Minecraft Small Groups
Episode 183: Sam Chacko, BiVo/CoVo, and a Not So New Approach to Funding Ministry

About Author

Jeff Reed
Jeff Reed

With about 20 years experience serving the church in the digital/technological realm, Jeff loves working with churches. As passionate about Discipleship as he is Technology, Jeff uses his passion to help Churches develop technology systems to bring people far from God closer to him. Oh, and he loves Digital Church & Church Online.

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