THECHURCH.DIGITAL blog

ENGAGING ONLINE, OR THAT TIME THE BIBLE GAVE THE CHURCH A SOCIAL MEDIA STRATEGY

Written by Jeff Reed | May 27, 2018 12:01:00 PM

I've been reading through James lately, and had quite the revelation. Almost 2,000 years before Facebook became a household name, James provides us an excellent social media strategy. Check this out.

My dear brothers and sisters, take note of this: Everyone should be quick to listen, slow to speak and slow to become angry. - James 1:19

Church, be quick to listen on Social Media. Social media and digital communications is more than a way to just post an event online. Let's engage people online, meaning, let's give them an opportunity to speak, to share. And in the process of engaging them online, let's listen to them! Pull your audience into the conversation.

Church, let's be slow to speak. It's very easy to create noise, overworking your social media and digital communications channels to the extent that you're just making noise. Don't just make noise with your channels. Be intentional with your words, your post, your message. God deserves more than just noise.

Church, let's be slow to become angry. It's rare to see churches or organizations explode on social media, but on the individual level it's much more common. Let's guard our words and show the love of Christ, digitally.

God, thank you for this insight from almost 2,000 years ago. Give us the patience to guard our words and to make them count.